--- title: "Amika vs K18: Which is searched more?" description: "Is Amika or K18 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amika-vs-k18-hair" publisher: "Brandwave" --- # Amika vs K18: Which is searched more? Is Amika or K18 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amika and K18 - **Competitive set**: Hair mask brands - **Market**: Global - **Month measured**: Sep 2026 - **Amika Share of Search**: 0.56% - **K18 Share of Search**: 1.2% ## Is Amika or K18 more popular in search? - In September 2026, K18 had more branded searches than Amika among hair mask brands worldwide. K18 had about 40,500 branded searches, while Amika had 18,100. K18 made up 1.2% of all hair mask brand searches we track, and Amika accounted for 0.56%. - K18 was ahead of Amika in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amika’s share of searches among hair mask brands worldwide moved from 0.58% to 0.56%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, K18’s share of searches among hair mask brands worldwide moved from 0.86% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 40.5K. ## Top hair mask brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, K18 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amika was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. K18 was listed before Amika in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | K18 | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Moroccanoil | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Amika | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | SheaMoisture | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about hair mask brands - Asked ChatGPT "Which hair mask brand should I buy?": 1. K18, 2. Moroccanoil, 3. SheaMoisture - Asked ChatGPT "What are the best hair mask brands?": 1. K18, 2. Olaplex, 3. Moroccanoil, 4. Amika, 5. SheaMoisture, 6. Redken - Asked ChatGPT "What's the best hair mask brand for dry damaged hair?": 1. Kérastase, 2. K18, 3. Amika, 4. Redken, 5. Olaplex - Searched Google, AI Overview "best hair mask": 1. K18, 2. Kérastase, 3. Olaplex - Searched Google, AI Overview "hair mask for dry hair": 1. Redken, 2. Moroccanoil, 3. Kérastase Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hair mask brands worldwide in September 2026? - Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. ## Month by month | Month | Amika estimated searches | Amika Share of Search | Amika rank | K18 estimated searches | K18 Share of Search | K18 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 0.58% | 7 | 27.1K | 0.86% | 6 | | Nov 2025 | 27.1K | 0.64% | 7 | 33.1K | 0.79% | 6 | | Dec 2025 | 22.2K | 0.59% | 7 | 33.1K | 0.87% | 6 | | Jan 2026 | 18.1K | 0.51% | 7 | 27.1K | 0.77% | 6 | | Feb 2026 | 18.1K | 0.62% | 7 | 27.1K | 0.93% | 6 | | Mar 2026 | 18.1K | 0.51% | 7 | 27.1K | 0.77% | 6 | | Apr 2026 | 14.8K | 0.48% | 7 | 33.1K | 1.1% | 6 | | May 2026 | 18.1K | 0.56% | 7 | 27.1K | 0.84% | 6 | | Jun 2026 | 14.8K | 0.51% | 7 | 27.1K | 0.94% | 6 | | Jul 2026 | 14.8K | 0.46% | 7 | 33.1K | 1% | 6 | | Aug 2026 | 18.1K | 0.54% | 7 | 40.5K | 1.2% | 6 | | Sep 2026 | 18.1K | 0.56% | 7 | 40.5K | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Amika’s and K18’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amika**: Measured on the search term “amika hair”. - **K18**: Measured on the search term “k18 hair”. - [Amika profile](/demand/global-en/brands/amika) - [K18 profile](/demand/global-en/brands/k18-hair) - [All hair mask brands worldwide](/demand/global-en/categories/hair-mask-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amika or K18 more popular in search? In September 2026, K18 had more branded searches than Amika among hair mask brands worldwide. K18 had about 40,500 branded searches, while Amika had 18,100. K18 made up 1.2% of all hair mask brand searches we track, and Amika accounted for 0.56%. ## Cite this page Brandwave. "Amika vs K18: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amika-vs-k18-hair This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amika-vs-k18-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.