--- title: "Amika vs Herbal Essences: Which is more popular?" description: "Is Amika or Herbal Essences more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amika-vs-herbal-essences" publisher: "Brandwave" --- # Amika vs Herbal Essences: Which is more popular? Is Amika or Herbal Essences more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amika and Herbal Essences - **Competitive set**: Hair oil brands - **Market**: Global - **Month measured**: Oct 2026 - **Amika Share of Search**: 0.59% - **Herbal Essences Share of Search**: 0.9% ## Is Amika or Herbal Essences more popular in search? - In October 2026, Herbal Essences had more branded searches than Amika among hair oil brands worldwide. Herbal Essences had about 2,900 branded searches, while Amika had 1,900. Herbal Essences made up 0.9% of all hair oil brand searches we track, and Amika accounted for 0.59%. - Herbal Essences was ahead of Amika in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Amika’s share of searches among hair oil brands worldwide moved from 0.32% to 0.59%, and its estimated monthly branded searches moved from 1.3K to 1.9K. - Across the 12 months ending October 2026, Herbal Essences’ share of searches among hair oil brands worldwide moved from 0.59% to 0.9%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top hair oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Amika nor Herbal Essences showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moroccanoil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mielle | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Olaplex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Verb | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Gisou | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OUAI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amika | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JVN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair oil brands - Asked ChatGPT "Which hair oil brand should I buy?": 1. Mielle, 2. Moroccanoil - Asked ChatGPT "What are the best hair oil brands?": 1. Mielle, 2. Moroccanoil, 3. Olaplex, 4. Kérastase, 5. Verb - Asked ChatGPT "What's the best hair oil brand for frizzy hair?": 1. Moroccanoil, 2. Olaplex - Searched Google, AI Overview "hair oil": 1. Moroccanoil, 2. Mielle - Searched Google, AI Overview "best hair oil": 1. Olaplex, 2. Moroccanoil, 3. Mielle Not named in any answer: Gisou, OGX, OUAI, Herbal Essences, Amika, Briogeo and JVN. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for hair oil brands worldwide in October 2026? - Estimated monthly branded searches for Amika worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in October 2026. - Estimated monthly branded searches for Herbal Essences worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in October 2026. ## How has branded search for Amika and Herbal Essences changed worldwide over the last 12 months? | Month | Amika estimated searches | Amika Share of Search | Amika rank | Herbal Essences estimated searches | Herbal Essences Share of Search | Herbal Essences rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.3K | 0.32% | 12 | 2.4K | 0.59% | 10 | | Dec 2025 | 1.9K | 0.5% | 11 | 2.4K | 0.63% | 10 | | Jan 2026 | 1.6K | 0.48% | 12 | 2.4K | 0.72% | 10 | | Feb 2026 | 1.6K | 0.58% | 11 | 2.9K | 1% | 9 | | Mar 2026 | 1.9K | 0.63% | 10 | 4.4K | 1.4% | 9 | | Apr 2026 | 1.6K | 0.55% | 10 | 3.6K | 1.2% | 9 | | May 2026 | 1.9K | 0.71% | 10 | 3.6K | 1.3% | 9 | | Jun 2026 | 1.6K | 0.56% | 10 | 3.6K | 1.3% | 9 | | Jul 2026 | 1.6K | 0.49% | 10 | 3.6K | 1.1% | 9 | | Aug 2026 | 1.6K | 0.53% | 10 | 3.6K | 1.2% | 9 | | Sep 2026 | 1.9K | 0.69% | 10 | 2.9K | 1.1% | 9 | | Oct 2026 | 1.9K | 0.59% | 10 | 2.9K | 0.9% | 9 | ## How are Amika’s and Herbal Essences’ branded searches counted? Brandwave collects information about searches that people make online using Amika’s and Herbal Essences’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amika**: Measured on the search term “amika oil”. - **Herbal Essences**: Measured on the search term “herbal essences argan oil”. - [Amika profile](/demand/global-en/brands/amika) - [Herbal Essences profile](/demand/global-en/brands/herbal-essences) - [All hair oil brands worldwide](/demand/global-en/categories/hair-oil-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amika or Herbal Essences more popular in search? In October 2026, Herbal Essences had more branded searches than Amika among hair oil brands worldwide. Herbal Essences had about 2,900 branded searches, while Amika had 1,900. Herbal Essences made up 0.9% of all hair oil brand searches we track, and Amika accounted for 0.59%. ## Cite this page Brandwave. "Amika vs Herbal Essences: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/amika-vs-herbal-essences This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amika-vs-herbal-essences. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.