--- title: "Amika vs Briogeo: Which is searched more?" description: "Is Amika or Briogeo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amika-vs-briogeo" publisher: "Brandwave" --- # Amika vs Briogeo: Which is searched more? Is Amika or Briogeo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amika and Briogeo - **Competitive set**: Hair oil brands - **Market**: Global - **Month measured**: Sep 2026 - **Amika Share of Search**: 0.31% - **Briogeo Share of Search**: 0.26% ## Is Amika or Briogeo more popular in search? - In September 2026, Amika had more branded searches than Briogeo among hair oil brands worldwide. Amika had about 1,900 branded searches, while Briogeo had 1,600. Amika made up 0.31% of all hair oil brand searches we track, and Briogeo accounted for 0.26%. - The lead changed hands once in the 12 months ending September 2026: Amika took it in May 2026. - Across the 12 months ending September 2026, Amika’s share of searches among hair oil brands worldwide moved from 0.18% to 0.31%, and its estimated monthly branded searches moved from 1.3K to 1.9K. - Across the 12 months ending September 2026, Briogeo’s share of searches among hair oil brands worldwide moved from 0.33% to 0.26%, and its estimated monthly branded searches moved from 2.4K to 1.6K. ## Top hair oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Amika nor Briogeo showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moroccanoil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mielle | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Olaplex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Verb | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Gisou | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OUAI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amika | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JVN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair oil brands - Asked ChatGPT "Which hair oil brand should I buy?": 1. Mielle, 2. Moroccanoil - Asked ChatGPT "What are the best hair oil brands?": 1. Mielle, 2. Moroccanoil, 3. Olaplex, 4. Kérastase, 5. Verb - Asked ChatGPT "What's the best hair oil brand for frizzy hair?": 1. Moroccanoil, 2. Olaplex - Searched Google, AI Overview "hair oil": 1. Moroccanoil, 2. Mielle - Searched Google, AI Overview "best hair oil": 1. Olaplex, 2. Moroccanoil, 3. Mielle Not named in any answer: Gisou, OGX, OUAI, Amika, Briogeo and JVN. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for hair oil brands worldwide in September 2026? - Estimated monthly branded searches for Amika worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026. - Estimated monthly branded searches for Briogeo worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## Month by month | Month | Amika estimated searches | Amika Share of Search | Amika rank | Briogeo estimated searches | Briogeo Share of Search | Briogeo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 0.18% | 10 | 2.4K | 0.33% | 9 | | Nov 2025 | 1.3K | 0.14% | 11 | 2.4K | 0.26% | 9 | | Dec 2025 | 1.9K | 0.22% | 10 | 2.4K | 0.27% | 9 | | Jan 2026 | 1.6K | 0.22% | 11 | 2.4K | 0.32% | 9 | | Feb 2026 | 1.6K | 0.26% | 10 | 1.9K | 0.31% | 9 | | Mar 2026 | 1.9K | 0.27% | 9 | 1.9K | 0.27% | 10 | | Apr 2026 | 1.6K | 0.25% | 9 | 1.6K | 0.25% | 10 | | May 2026 | 1.9K | 0.24% | 9 | 1.6K | 0.2% | 10 | | Jun 2026 | 1.6K | 0.26% | 9 | 1.6K | 0.26% | 10 | | Jul 2026 | 1.6K | 0.24% | 9 | 1.6K | 0.24% | 10 | | Aug 2026 | 1.6K | 0.22% | 9 | 1.6K | 0.22% | 10 | | Sep 2026 | 1.9K | 0.31% | 9 | 1.6K | 0.26% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Amika’s and Briogeo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amika**: Measured on the search term “amika oil”. - **Briogeo**: Measured on the search term “briogeo oil”. - [Amika profile](/demand/global-en/brands/amika) - [Briogeo profile](/demand/global-en/brands/briogeo) - [All hair oil brands worldwide](/demand/global-en/categories/hair-oil-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amika or Briogeo more popular in search? In September 2026, Amika had more branded searches than Briogeo among hair oil brands worldwide. Amika had about 1,900 branded searches, while Briogeo had 1,600. Amika made up 0.31% of all hair oil brand searches we track, and Briogeo accounted for 0.26%. ## Cite this page Brandwave. "Amika vs Briogeo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amika-vs-briogeo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amika-vs-briogeo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.