--- title: "American Tourister vs Travelpro: Which is searched more?" description: "Is American Tourister or Travelpro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/american-tourister-vs-travelpro" publisher: "Brandwave" --- # American Tourister vs Travelpro: Which is searched more? Is American Tourister or Travelpro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Tourister and Travelpro - **Competitive set**: Luggage brands - **Market**: Global - **Month measured**: Sep 2026 - **American Tourister Share of Search**: 7.9% - **Travelpro Share of Search**: 3.9% ## Is American Tourister or Travelpro more popular in search? - In September 2026, American Tourister had more branded searches than Travelpro among luggage brands worldwide. American Tourister had about 301,000 branded searches, while Travelpro had 150,000. American Tourister made up 7.9% of all luggage brand searches we track, and Travelpro accounted for 3.9%. - American Tourister was ahead of Travelpro in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, American Tourister’s share of searches among luggage brands worldwide moved from 7.5% to 7.9%, and its estimated monthly branded searches held steady at 301K. - Across the 12 months ending September 2026, Travelpro’s share of searches among luggage brands worldwide moved from 3.8% to 3.9%, and its estimated monthly branded searches moved from 151K to 150K. ## Top luggage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Travelpro appeared in all four answers. American Tourister was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Travelpro was listed before American Tourister in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Travelpro | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Samsonite | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Briggs & Riley | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Away | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Rimowa | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Monos | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | American Tourister | 7th | 2 of 3 | 1 of 1 | 3 of 4 | | July | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Tumi | 9th | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about luggage brands - Asked ChatGPT "Which luggage brand should I buy?": 1. Samsonite, 2. Travelpro, 3. Away, 4. Briggs & Riley, 5. American Tourister - Asked ChatGPT "What are the best luggage brands?": 1. Travelpro, 2. Samsonite, 3. Briggs & Riley, 4. Away, 5. Rimowa, 6. July, 7. American Tourister - Asked ChatGPT "What's the best luggage brand for air travel?": 1. Travelpro, 2. Samsonite, 3. Briggs & Riley, 4. Away, 5. Rimowa - Searched Google, AI Overview "best luggage brand": 1. Travelpro, 2. Briggs & Riley, 3. Samsonite, 4. Away, 5. Monos, 6. Rimowa, 7. Tumi, 8. American Tourister Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for luggage brands worldwide in September 2026? - In September 2026, American Tourister lost share of searches among luggage brands worldwide, from 8.8% to 7.9%. ## Month by month | Month | American Tourister estimated searches | American Tourister Share of Search | American Tourister rank | Travelpro estimated searches | Travelpro Share of Search | Travelpro rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 7.5% | 4 | 151K | 3.8% | 6 | | Nov 2025 | 368K | 7.1% | 5 | 220K | 4.2% | 6 | | Dec 2025 | 301K | 6.4% | 5 | 198K | 4.2% | 6 | | Jan 2026 | 368K | 8.4% | 4 | 180K | 4.1% | 6 | | Feb 2026 | 246K | 6.9% | 4 | 137K | 3.8% | 7 | | Mar 2026 | 301K | 7.8% | 4 | 167K | 4.3% | 6 | | Apr 2026 | 301K | 7.8% | 4 | 154K | 4% | 6 | | May 2026 | 301K | 7.5% | 5 | 168K | 4.2% | 6 | | Jun 2026 | 301K | 7.6% | 4 | 177K | 4.5% | 6 | | Jul 2026 | 368K | 8.8% | 4 | 164K | 3.9% | 6 | | Aug 2026 | 368K | 8.8% | 4 | 164K | 3.9% | 6 | | Sep 2026 | 301K | 7.9% | 4 | 150K | 3.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using American Tourister’s and Travelpro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Tourister**: Measured on the search term “american tourister”. - **Travelpro**: Measured on the search terms “travelpro”, “travelpro carry on”, “travelpro crew versapack”, “travelpro luggage”, “travelpro maxlite” and “travelpro platinum elite”, summed into one figure. - [American Tourister profile](/demand/global-en/brands/american-tourister) - [Travelpro profile](/demand/global-en/brands/travelpro) - [All luggage brands worldwide](/demand/global-en/categories/luggage-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Tourister or Travelpro more popular in search? In September 2026, American Tourister had more branded searches than Travelpro among luggage brands worldwide. American Tourister had about 301,000 branded searches, while Travelpro had 150,000. American Tourister made up 7.9% of all luggage brand searches we track, and Travelpro accounted for 3.9%. ## Cite this page Brandwave. "American Tourister vs Travelpro: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/american-tourister-vs-travelpro This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/american-tourister-vs-travelpro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.