--- title: "American Tourister vs Monos: Which is searched more?" description: "Is American Tourister or Monos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/american-tourister-vs-monos" publisher: "Brandwave" --- # American Tourister vs Monos: Which is searched more? Is American Tourister or Monos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Tourister and Monos - **Competitive set**: Luggage brands - **Market**: Global - **Month measured**: Sep 2026 - **American Tourister Share of Search**: 7.9% - **Monos Share of Search**: 2.7% ## Is American Tourister or Monos more popular in search? - In September 2026, American Tourister had more branded searches than Monos among luggage brands worldwide. American Tourister had about 301,000 branded searches, while Monos had 104,000. American Tourister made up 7.9% of all luggage brand searches we track, and Monos accounted for 2.7%. - American Tourister was ahead of Monos in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, American Tourister’s share of searches among luggage brands worldwide moved from 7.5% to 7.9%, and its estimated monthly branded searches held steady at 301K. - Across the 12 months ending September 2026, Monos’ share of searches among luggage brands worldwide moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 118K to 104K. ## Top luggage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, American Tourister was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Monos was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. American Tourister was listed before Monos in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Travelpro | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Samsonite | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Briggs & Riley | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Away | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Rimowa | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Monos | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | American Tourister | 7th | 2 of 3 | 1 of 1 | 3 of 4 | | July | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Tumi | 9th | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about luggage brands - Asked ChatGPT "Which luggage brand should I buy?": 1. Samsonite, 2. Travelpro, 3. Away, 4. Briggs & Riley, 5. American Tourister - Asked ChatGPT "What are the best luggage brands?": 1. Travelpro, 2. Samsonite, 3. Briggs & Riley, 4. Away, 5. Rimowa, 6. July, 7. American Tourister - Asked ChatGPT "What's the best luggage brand for air travel?": 1. Travelpro, 2. Samsonite, 3. Briggs & Riley, 4. Away, 5. Rimowa - Searched Google, AI Overview "best luggage brand": 1. Travelpro, 2. Briggs & Riley, 3. Samsonite, 4. Away, 5. Monos, 6. Rimowa, 7. Tumi, 8. American Tourister Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for luggage brands worldwide in September 2026? - In September 2026, American Tourister lost share of searches among luggage brands worldwide, from 8.8% to 7.9%. - Estimated monthly branded searches for Monos worldwide fell 11.6% over 12 measured months, from 118K to 104K in September 2026. ## Month by month | Month | American Tourister estimated searches | American Tourister Share of Search | American Tourister rank | Monos estimated searches | Monos Share of Search | Monos rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 7.5% | 4 | 118K | 2.9% | 7 | | Nov 2025 | 368K | 7.1% | 5 | 193K | 3.7% | 7 | | Dec 2025 | 301K | 6.4% | 5 | 159K | 3.4% | 7 | | Jan 2026 | 368K | 8.4% | 4 | 156K | 3.6% | 7 | | Feb 2026 | 246K | 6.9% | 4 | 141K | 4% | 6 | | Mar 2026 | 301K | 7.8% | 4 | 142K | 3.7% | 7 | | Apr 2026 | 301K | 7.8% | 4 | 129K | 3.3% | 7 | | May 2026 | 301K | 7.5% | 5 | 136K | 3.4% | 7 | | Jun 2026 | 301K | 7.6% | 4 | 116K | 3% | 7 | | Jul 2026 | 368K | 8.8% | 4 | 109K | 2.6% | 8 | | Aug 2026 | 368K | 8.8% | 4 | 112K | 2.7% | 8 | | Sep 2026 | 301K | 7.9% | 4 | 104K | 2.7% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using American Tourister’s and Monos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Tourister**: Measured on the search term “american tourister”. - **Monos**: Measured on the search terms “monos carry on”, “monos hybrid”, “monos luggage” and “monos suitcase”, summed into one figure. - [American Tourister profile](/demand/global-en/brands/american-tourister) - [Monos profile](/demand/global-en/brands/monos) - [All luggage brands worldwide](/demand/global-en/categories/luggage-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Tourister or Monos more popular in search? In September 2026, American Tourister had more branded searches than Monos among luggage brands worldwide. American Tourister had about 301,000 branded searches, while Monos had 104,000. American Tourister made up 7.9% of all luggage brand searches we track, and Monos accounted for 2.7%. ## Cite this page Brandwave. "American Tourister vs Monos: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/american-tourister-vs-monos This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/american-tourister-vs-monos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.