---
title: "American Standard vs Toto: Which is more popular by branded search?"
description: "Which is more popular in search, American Standard or Toto? Compare estimated monthly branded-search demand and Share of Search inside the Toilet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/american-standard-vs-toto"
publisher: "Brandwave"
---

# American Standard vs Toto: Which is more popular by branded search?

Which is more popular in search, American Standard or Toto? Compare estimated monthly branded-search demand and Share of Search inside the Toilet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: American Standard and Toto
- **Competitive set**: Toilet brands
- **Market**: Global
- **Month measured**: Aug 2026
- **American Standard Share of Search**: 1.6%
- **Toto Share of Search**: 89.7%

## Which is more popular in search, American Standard or Toto?

- In August 2026, Toto had more branded searches than American Standard among toilet brands worldwide. Toto was estimated to have 4.1M branded searches compared to American Standard’s 74K, and held an 89.7% Share of Search versus American Standard’s 1.6%.
- Toto was ahead of American Standard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, American Standard’s estimated Share of Search among toilet brands worldwide moved from 2% to 1.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Toto’s estimated Share of Search among toilet brands worldwide moved from 89.5% to 89.7%, and its estimated monthly branded searches held steady at 4.1M.

## How did search popularity change for toilet brands worldwide in August 2026?

- In August 2026, Toto lost estimated Share of Search among toilet brands worldwide, from 91.1% to 89.7%.
- Estimated monthly branded searches for American Standard worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Month by month

| Month | American Standard estimated searches | American Standard Share of Search | American Standard rank | Toto estimated searches | Toto Share of Search | Toto rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 2% | 3 | 4.1M | 89.5% | 1 |
| Nov 2025 | 74K | 1.6% | 3 | 4.1M | 89.8% | 1 |
| Dec 2025 | 74K | 1.7% | 3 | 4.1M | 91.2% | 1 |
| Jan 2026 | 90.5K | 2% | 3 | 4.1M | 89.5% | 1 |
| Feb 2026 | 74K | 1.6% | 3 | 4.1M | 91.1% | 1 |
| Mar 2026 | 74K | 1.4% | 3 | 5M | 91.5% | 1 |
| Apr 2026 | 74K | 1.4% | 3 | 5M | 91.5% | 1 |
| May 2026 | 74K | 1.4% | 3 | 5M | 92.5% | 1 |
| Jun 2026 | 74K | 1.4% | 3 | 5M | 92.6% | 1 |
| Jul 2026 | 74K | 1.6% | 3 | 4.1M | 91.1% | 1 |
| Aug 2026 | 74K | 1.6% | 3 | 4.1M | 89.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using American Standard’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **American Standard**: Measured on the search term “american standard”.
- **Toto**: Measured on the search term “toto”.

- [American Standard profile](/demand/global-en/brands/american-standard)
- [Toto profile](/demand/global-en/brands/toto)
- [All toilet brands worldwide](/demand/global-en/categories/toilet-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, American Standard or Toto?

In August 2026, Toto had more branded searches than American Standard among toilet brands worldwide. Toto was estimated to have 4.1M branded searches compared to American Standard’s 74K, and held an 89.7% Share of Search versus American Standard’s 1.6%.

## Cite this page

Brandwave. "American Standard vs Toto: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/american-standard-vs-toto

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/american-standard-vs-toto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.