--- title: "American Standard vs Hansgrohe: Which is searched more?" description: "Is American Standard or Hansgrohe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom and tapware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/american-standard-vs-hansgrohe" publisher: "Brandwave" --- # American Standard vs Hansgrohe: Which is searched more? Is American Standard or Hansgrohe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom and tapware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Standard and Hansgrohe - **Competitive set**: Bathroom and tapware brands - **Market**: Global - **Month measured**: Sep 2026 - **American Standard Share of Search**: 6.8% - **Hansgrohe Share of Search**: 15.2% ## Is American Standard or Hansgrohe more popular in search? - In September 2026, Hansgrohe had more branded searches than American Standard among bathroom and tapware brands worldwide. Hansgrohe had about 165,000 branded searches, while American Standard had 74,000. Hansgrohe made up 15.2% of all bathroom and tapware brand searches we track, and American Standard accounted for 6.8%. - Hansgrohe was ahead of American Standard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, American Standard’s share of searches among bathroom and tapware brands worldwide moved from 7.5% to 6.8%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Hansgrohe’s share of searches among bathroom and tapware brands worldwide moved from 16.7% to 15.2%, and its estimated monthly branded searches moved from 201K to 165K. ## Top bathroom and tapware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hansgrohe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. American Standard was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hansgrohe was listed before American Standard in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moen | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kohler | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Delta Faucet | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Grohe | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Hansgrohe | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | American Standard | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Felton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caroma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Elementi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Methven | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bathroom and tapware brands - Asked ChatGPT "Which bathroom tapware brand should I buy?": 1. Moen, 2. Delta Faucet, 3. Kohler, 4. Grohe, 5. Hansgrohe - Asked ChatGPT "What are the best bathroom tapware brands?": 1. Grohe, 2. Hansgrohe, 3. Kohler, 4. Moen, 5. Delta Faucet, 6. American Standard - Asked ChatGPT "What's the best bathroom tapware brand for a bathroom renovation?": 1. Moen, 2. Kohler, 3. Grohe, 4. Delta Faucet, 5. Hansgrohe - Searched Google, AI Overview "bathroom brand": 1. Kohler, 2. Delta Faucet, 3. Moen, 4. American Standard, 5. Grohe, 6. Hansgrohe - Searched Google, AI Overview "tapware for bathroom": 1. Moen Not named in any answer: Felton, Caroma, Elementi and Methven. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bathroom and tapware brands worldwide in September 2026? - Estimated monthly branded searches for American Standard worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. - Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Month by month | Month | American Standard estimated searches | American Standard Share of Search | American Standard rank | Hansgrohe estimated searches | Hansgrohe Share of Search | Hansgrohe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 7.5% | 6 | 201K | 16.7% | 3 | | Nov 2025 | 74K | 6.4% | 6 | 201K | 17.3% | 3 | | Dec 2025 | 74K | 7.5% | 6 | 165K | 16.7% | 3 | | Jan 2026 | 90.5K | 7.3% | 6 | 246K | 19.8% | 3 | | Feb 2026 | 74K | 6.7% | 6 | 201K | 18.1% | 3 | | Mar 2026 | 74K | 6.3% | 6 | 201K | 17% | 3 | | Apr 2026 | 74K | 6.6% | 6 | 201K | 18% | 3 | | May 2026 | 74K | 7% | 6 | 201K | 18.9% | 3 | | Jun 2026 | 74K | 7.2% | 6 | 165K | 16.1% | 3 | | Jul 2026 | 74K | 7% | 6 | 201K | 19% | 3 | | Aug 2026 | 74K | 6.8% | 6 | 165K | 15.1% | 3 | | Sep 2026 | 74K | 6.8% | 6 | 165K | 15.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using American Standard’s and Hansgrohe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Standard**: Measured on the search term “american standard”. - **Hansgrohe**: Measured on the search term “hansgrohe”. - [American Standard profile](/demand/global-en/brands/american-standard) - [Hansgrohe profile](/demand/global-en/brands/hansgrohe) - [All bathroom and tapware brands worldwide](/demand/global-en/categories/bathroom-and-tapware-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Standard or Hansgrohe more popular in search? In September 2026, Hansgrohe had more branded searches than American Standard among bathroom and tapware brands worldwide. Hansgrohe had about 165,000 branded searches, while American Standard had 74,000. Hansgrohe made up 15.2% of all bathroom and tapware brand searches we track, and American Standard accounted for 6.8%. ## Cite this page Brandwave. "American Standard vs Hansgrohe: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/american-standard-vs-hansgrohe This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/american-standard-vs-hansgrohe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.