---
title: "American Greetings vs Hallmark: Which is searched more?"
description: "Which is more popular in search, American Greetings or Hallmark? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/american-greetings-vs-hallmark"
publisher: "Brandwave"
---

# American Greetings vs Hallmark: Which is searched more?

Which is more popular in search, American Greetings or Hallmark? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: American Greetings and Hallmark
- **Competitive set**: Greeting cards
- **Market**: Global
- **Month measured**: Aug 2026
- **American Greetings Share of Search**: 6.8%
- **Hallmark Share of Search**: 2%

## Which is more popular in search, American Greetings or Hallmark?

- In August 2026, American Greetings had more branded searches than Hallmark among greeting cards worldwide. American Greetings was estimated to have 60.5K branded searches compared to Hallmark’s 18.1K, and held a 6.8% Share of Search versus Hallmark’s 2%.
- American Greetings was ahead of Hallmark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, American Greetings’ estimated Share of Search among greeting cards worldwide moved from 7.6% to 6.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Hallmark’s estimated Share of Search among greeting cards worldwide moved from 2.8% to 2%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

## How did search popularity change for greeting cards worldwide in August 2026?

- Estimated monthly branded searches for Hallmark worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
- Estimated monthly branded searches for American Greetings worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

## Month by month

| Month | American Greetings estimated searches | American Greetings Share of Search | American Greetings rank | Hallmark estimated searches | Hallmark Share of Search | Hallmark rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 7.6% | 4 | 27.1K | 2.8% | 5 |
| Nov 2025 | 90.5K | 7.7% | 4 | 27.1K | 2.3% | 5 |
| Dec 2025 | 110K | 6.5% | 4 | 40.5K | 2.4% | 5 |
| Jan 2026 | 60.5K | 6.7% | 3 | 27.1K | 3% | 5 |
| Feb 2026 | 74K | 7.2% | 3 | 27.1K | 2.6% | 5 |
| Mar 2026 | 60.5K | 5.3% | 4 | 22.2K | 1.9% | 5 |
| Apr 2026 | 74K | 8.9% | 3 | 27.1K | 3.3% | 5 |
| May 2026 | 74K | 8.1% | 3 | 22.2K | 2.4% | 5 |
| Jun 2026 | 74K | 6.4% | 3 | 22.2K | 1.9% | 5 |
| Jul 2026 | 60.5K | 6.8% | 3 | 18.1K | 2% | 5 |
| Aug 2026 | 60.5K | 6.8% | 3 | 18.1K | 2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using American Greetings’ and Hallmark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **American Greetings**: Measured on the search term “american greetings”.
- **Hallmark**: Measured on the search term “hallmark cards”.

- [American Greetings profile](/demand/global-en/brands/american-greetings)
- [Hallmark profile](/demand/global-en/brands/hallmark)
- [All greeting cards worldwide](/demand/global-en/categories/greeting-cards): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, American Greetings or Hallmark?

In August 2026, American Greetings had more branded searches than Hallmark among greeting cards worldwide. American Greetings was estimated to have 60.5K branded searches compared to Hallmark’s 18.1K, and held a 6.8% Share of Search versus Hallmark’s 2%.

## Cite this page

Brandwave. "American Greetings vs Hallmark: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/american-greetings-vs-hallmark

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/american-greetings-vs-hallmark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.