---
title: "American Greetings vs Card Factory: Which is searched more?"
description: "Which is more popular in search, American Greetings or Card Factory? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/american-greetings-vs-card-factory"
publisher: "Brandwave"
---

# American Greetings vs Card Factory: Which is searched more?

Which is more popular in search, American Greetings or Card Factory? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: American Greetings and Card Factory
- **Competitive set**: Greeting cards
- **Market**: Global
- **Month measured**: Aug 2026
- **American Greetings Share of Search**: 6.8%
- **Card Factory Share of Search**: 61.5%

## Which is more popular in search, American Greetings or Card Factory?

- In August 2026, Card Factory had more branded searches than American Greetings among greeting cards worldwide. Card Factory was estimated to have 550K branded searches compared to American Greetings’ 60.5K, and held a 61.5% Share of Search versus American Greetings’ 6.8%.
- Card Factory was ahead of American Greetings in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, American Greetings’ estimated Share of Search among greeting cards worldwide moved from 7.6% to 6.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Card Factory’s estimated Share of Search among greeting cards worldwide moved from 56.8% to 61.5%, and its estimated monthly branded searches held steady at 550K.

## How did search popularity change for greeting cards worldwide in August 2026?

- Estimated monthly branded searches for American Greetings worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

## Month by month

| Month | American Greetings estimated searches | American Greetings Share of Search | American Greetings rank | Card Factory estimated searches | Card Factory Share of Search | Card Factory rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 7.6% | 4 | 550K | 56.8% | 1 |
| Nov 2025 | 90.5K | 7.7% | 4 | 673K | 57.1% | 1 |
| Dec 2025 | 110K | 6.5% | 4 | 1M | 59.1% | 1 |
| Jan 2026 | 60.5K | 6.7% | 3 | 550K | 60.8% | 1 |
| Feb 2026 | 74K | 7.2% | 3 | 550K | 53.4% | 1 |
| Mar 2026 | 60.5K | 5.3% | 4 | 673K | 58.4% | 1 |
| Apr 2026 | 74K | 8.9% | 3 | 450K | 54.2% | 1 |
| May 2026 | 74K | 8.1% | 3 | 550K | 60.2% | 1 |
| Jun 2026 | 74K | 6.4% | 3 | 673K | 58.6% | 1 |
| Jul 2026 | 60.5K | 6.8% | 3 | 550K | 61.5% | 1 |
| Aug 2026 | 60.5K | 6.8% | 3 | 550K | 61.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using American Greetings’ and Card Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **American Greetings**: Measured on the search term “american greetings”.
- **Card Factory**: Measured on the search term “card factory”.

- [American Greetings profile](/demand/global-en/brands/american-greetings)
- [Card Factory profile](/demand/global-en/brands/card-factory)
- [All greeting cards worldwide](/demand/global-en/categories/greeting-cards): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, American Greetings or Card Factory?

In August 2026, Card Factory had more branded searches than American Greetings among greeting cards worldwide. Card Factory was estimated to have 550K branded searches compared to American Greetings’ 60.5K, and held a 61.5% Share of Search versus American Greetings’ 6.8%.

## Cite this page

Brandwave. "American Greetings vs Card Factory: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/american-greetings-vs-card-factory

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/american-greetings-vs-card-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.