---
title: "American Crafts vs Spellbinders: Which is more popular by branded search?"
description: "Which is more popular in search, American Crafts or Spellbinders? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/american-crafts-vs-spellbinders"
publisher: "Brandwave"
---

# American Crafts vs Spellbinders: Which is more popular by branded search?

Which is more popular in search, American Crafts or Spellbinders? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: American Crafts and Spellbinders
- **Competitive set**: Craft supplies
- **Market**: Global
- **Month measured**: Aug 2026
- **American Crafts Share of Search**: 0.23%
- **Spellbinders Share of Search**: 2.1%

## Which is more popular in search, American Crafts or Spellbinders?

- In August 2026, Spellbinders had more branded searches than American Crafts among craft supplies worldwide. Spellbinders was estimated to have 40.5K branded searches compared to American Crafts’ 4.4K, and held a 2.1% Share of Search versus American Crafts’ 0.23%.
- Spellbinders was ahead of American Crafts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, American Crafts’ estimated Share of Search among craft supplies worldwide moved from 0.21% to 0.23%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 11 months ending August 2026, Spellbinders’ estimated Share of Search among craft supplies worldwide moved from 2% to 2.1%, and its estimated monthly branded searches held steady at 40.5K.

## How did search popularity change for craft supplies worldwide in August 2026?

Neither American Crafts nor Spellbinders moved beyond provider rounding among craft supplies in Aug 2026.

## Month by month

| Month | American Crafts estimated searches | American Crafts Share of Search | American Crafts rank | Spellbinders estimated searches | Spellbinders Share of Search | Spellbinders rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 0.21% | 6 | 40.5K | 2% | 4 |
| Nov 2025 | 4.4K | 0.2% | 6 | 40.5K | 1.8% | 4 |
| Dec 2025 | 4.4K | 0.21% | 6 | 33.1K | 1.6% | 4 |
| Jan 2026 | 8.1K | 0.38% | 6 | 40.5K | 1.9% | 4 |
| Feb 2026 | 12.1K | 0.7% | 6 | 33.1K | 1.9% | 4 |
| Mar 2026 | 8.1K | 0.42% | 6 | 40.5K | 2.1% | 4 |
| Apr 2026 | 6.6K | 0.38% | 6 | 40.5K | 2.3% | 4 |
| May 2026 | 12.1K | 0.58% | 5 | 40.5K | 2% | 4 |
| Jun 2026 | 9.9K | 0.57% | 6 | 40.5K | 2.3% | 4 |
| Jul 2026 | 6.6K | 0.37% | 6 | 40.5K | 2.3% | 4 |
| Aug 2026 | 4.4K | 0.23% | 6 | 40.5K | 2.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using American Crafts’ and Spellbinders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **American Crafts**: Measured on the search term “american crafts”.
- **Spellbinders**: Measured on the search term “spellbinders”.

- [American Crafts profile](/demand/global-en/brands/american-crafts)
- [Spellbinders profile](/demand/global-en/brands/spellbinders)
- [All craft supplies worldwide](/demand/global-en/categories/craft-supplies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, American Crafts or Spellbinders?

In August 2026, Spellbinders had more branded searches than American Crafts among craft supplies worldwide. Spellbinders was estimated to have 40.5K branded searches compared to American Crafts’ 4.4K, and held a 2.1% Share of Search versus American Crafts’ 0.23%.

## Cite this page

Brandwave. "American Crafts vs Spellbinders: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/american-crafts-vs-spellbinders

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/american-crafts-vs-spellbinders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.