---
title: "American Crafts vs Silhouette: Which is more popular by branded search?"
description: "Which is more popular in search, American Crafts or Silhouette? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/american-crafts-vs-silhouette"
publisher: "Brandwave"
---

# American Crafts vs Silhouette: Which is more popular by branded search?

Which is more popular in search, American Crafts or Silhouette? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: American Crafts and Silhouette
- **Competitive set**: Craft supplies
- **Market**: Global
- **Month measured**: Aug 2026
- **American Crafts Share of Search**: 0.23%
- **Silhouette Share of Search**: 42.7%

## Which is more popular in search, American Crafts or Silhouette?

- In August 2026, Silhouette had more branded searches than American Crafts among craft supplies worldwide. Silhouette was estimated to have 823K branded searches compared to American Crafts’ 4.4K, and held a 42.7% Share of Search versus American Crafts’ 0.23%.
- Silhouette was ahead of American Crafts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, American Crafts’ estimated Share of Search among craft supplies worldwide moved from 0.21% to 0.23%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft supplies worldwide moved from 48.2% to 42.7%, and its estimated monthly branded searches moved from 1M to 823K.

## How did search popularity change for craft supplies worldwide in August 2026?

- In August 2026, Cricut overtook Silhouette to take the highest estimated Share of Search among craft supplies worldwide, at 42.7%.
- In August 2026, Silhouette lost estimated Share of Search among craft supplies worldwide, from 46.3% to 42.7%.

## Month by month

| Month | American Crafts estimated searches | American Crafts Share of Search | American Crafts rank | Silhouette estimated searches | Silhouette Share of Search | Silhouette rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 0.21% | 6 | 1M | 48.2% | 1 |
| Nov 2025 | 4.4K | 0.2% | 6 | 1M | 44.4% | 2 |
| Dec 2025 | 4.4K | 0.21% | 6 | 823K | 39.8% | 2 |
| Jan 2026 | 8.1K | 0.38% | 6 | 1M | 47.2% | 1 |
| Feb 2026 | 12.1K | 0.7% | 6 | 823K | 47.3% | 1 |
| Mar 2026 | 8.1K | 0.42% | 6 | 1M | 52.1% | 1 |
| Apr 2026 | 6.6K | 0.38% | 6 | 823K | 47.3% | 1 |
| May 2026 | 12.1K | 0.58% | 5 | 1M | 48.3% | 1 |
| Jun 2026 | 9.9K | 0.57% | 6 | 823K | 47.2% | 1 |
| Jul 2026 | 6.6K | 0.37% | 6 | 823K | 46.3% | 1 |
| Aug 2026 | 4.4K | 0.23% | 6 | 823K | 42.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using American Crafts’ and Silhouette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **American Crafts**: Measured on the search term “american crafts”.
- **Silhouette**: Measured on the search term “silhouette”.

- [American Crafts profile](/demand/global-en/brands/american-crafts)
- [Silhouette profile](/demand/global-en/brands/silhouette)
- [All craft supplies worldwide](/demand/global-en/categories/craft-supplies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, American Crafts or Silhouette?

In August 2026, Silhouette had more branded searches than American Crafts among craft supplies worldwide. Silhouette was estimated to have 823K branded searches compared to American Crafts’ 4.4K, and held a 42.7% Share of Search versus American Crafts’ 0.23%.

## Cite this page

Brandwave. "American Crafts vs Silhouette: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/american-crafts-vs-silhouette

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/american-crafts-vs-silhouette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.