--- title: "American Crafts vs FolkArt: Which is searched more?" description: "Is American Crafts or FolkArt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/american-crafts-vs-folkart" publisher: "Brandwave" --- # American Crafts vs FolkArt: Which is searched more? Is American Crafts or FolkArt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Crafts and FolkArt - **Competitive set**: Craft supplies - **Market**: Global - **Month measured**: Sep 2026 - **American Crafts Share of Search**: 0.21% - **FolkArt Share of Search**: 4.4% ## Is American Crafts or FolkArt more popular in search? - In September 2026, FolkArt had more branded searches than American Crafts among craft supplies worldwide. FolkArt had about 74,000 branded searches, while American Crafts had 3,600. FolkArt made up 4.4% of all craft supply searches we track, and American Crafts accounted for 0.21%. - FolkArt was ahead of American Crafts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, American Crafts’ share of searches among craft supplies worldwide moved from 0.26% to 0.21%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, FolkArt’s share of searches among craft supplies worldwide held steady at 4.4%, and its estimated monthly branded searches held steady at 74K. ## Top craft supplies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, FolkArt was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. American Crafts was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. FolkArt was listed before American Crafts in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arteza | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | FolkArt | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Cricut | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Fiskars | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Crayola | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Faber-Castell | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | American Crafts | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Sizzix | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Spellbinders | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Silhouette | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about craft supplies - Asked ChatGPT "Which craft supplies brand should I buy?": 1. Arteza, 2. Crayola, 3. Fiskars, 4. Cricut - Asked ChatGPT "What are the best craft supplies brands?": 1. Fiskars, 2. FolkArt, 3. Cricut, 4. Faber-Castell, 5. American Crafts, 6. Sizzix, 7. Crayola, 8. Arteza - Asked ChatGPT "What's the best craft supplies brand for hobby projects?": 1. Arteza, 2. FolkArt, 3. Cricut, 4. Faber-Castell - Searched Google, AI Overview "scrapbooking supplies": named none of the brands we track Not named in any answer: Spellbinders and Silhouette. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for craft supplies worldwide in September 2026? - In September 2026, FolkArt gained share of searches among craft supplies worldwide, from 3.3% to 4.4%. - Estimated monthly branded searches for American Crafts worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | American Crafts estimated searches | American Crafts Share of Search | American Crafts rank | FolkArt estimated searches | FolkArt Share of Search | FolkArt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 0.26% | 9 | 74K | 4.4% | 5 | | Nov 2025 | 4.4K | 0.23% | 9 | 74K | 3.9% | 5 | | Dec 2025 | 4.4K | 0.23% | 9 | 74K | 3.9% | 5 | | Jan 2026 | 8.1K | 0.46% | 8 | 90.5K | 5.1% | 5 | | Feb 2026 | 12.1K | 0.81% | 8 | 74K | 4.9% | 5 | | Mar 2026 | 8.1K | 0.54% | 8 | 60.5K | 4% | 5 | | Apr 2026 | 6.6K | 0.44% | 8 | 60.5K | 4% | 5 | | May 2026 | 12.1K | 0.72% | 7 | 60.5K | 3.6% | 5 | | Jun 2026 | 9.9K | 0.7% | 8 | 60.5K | 4.3% | 5 | | Jul 2026 | 6.6K | 0.45% | 8 | 60.5K | 4.1% | 5 | | Aug 2026 | 4.4K | 0.24% | 9 | 60.5K | 3.3% | 5 | | Sep 2026 | 3.6K | 0.21% | 9 | 74K | 4.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using American Crafts’ and FolkArt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Crafts**: Measured on the search term “american crafts”. - **FolkArt**: Measured on the search term “folkart”. - [American Crafts profile](/demand/global-en/brands/american-crafts) - [FolkArt profile](/demand/global-en/brands/folkart) - [All craft supplies worldwide](/demand/global-en/categories/craft-supplies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Crafts or FolkArt more popular in search? In September 2026, FolkArt had more branded searches than American Crafts among craft supplies worldwide. FolkArt had about 74,000 branded searches, while American Crafts had 3,600. FolkArt made up 4.4% of all craft supply searches we track, and American Crafts accounted for 0.21%. ## Cite this page Brandwave. "American Crafts vs FolkArt: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/american-crafts-vs-folkart This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/american-crafts-vs-folkart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.