---
title: "Amba vs Croydex: Which is searched more?"
description: "Is Amba or Croydex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Towel rail brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amba-vs-croydex"
publisher: "Brandwave"
---

# Amba vs Croydex: Which is searched more?

Is Amba or Croydex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Towel rail brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amba and Croydex
- **Competitive set**: Towel rail brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Amba Share of Search**: 0.09%
- **Croydex Share of Search**: 0.65%

## Is Amba or Croydex more popular in search?

- In September 2026, Croydex had more branded searches than Amba among towel rail brands worldwide. Croydex had about 5,400 branded searches, while Amba had 720. Croydex made up 0.65% of all towel rail brand searches we track, and Amba accounted for 0.09%.
- Croydex was ahead of Amba in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amba’s share of searches among towel rail brands worldwide held steady at 0.09%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Croydex’s share of searches among towel rail brands worldwide moved from 0.97% to 0.65%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

## Top towel rail brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Amba appeared in all four answers. Croydex did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Moen | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Kohler | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Delta Faucet | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Amba | 4th | 3 of 3 | 1 of 1 | 4 of 4 |
| Yamazaki | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Brabantia | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Household Essentials | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| InterDesign | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Croydex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Umbra | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about towel rail brands

- Asked ChatGPT "Which towel rail brand should I buy?": 1. Moen, 2. Kohler, 3. Delta Faucet, 4. Amba
- Asked ChatGPT "What are the best towel rail brands?": 1. Moen, 2. Kohler, 3. Delta Faucet, 4. Amba
- Asked ChatGPT "What's the best towel rail brand for a bathroom?": 1. Moen, 2. Kohler, 3. Delta Faucet, 4. Amba
- Searched Google, AI Overview "heated towel rail": 1. Amba

Not named in any answer: Yamazaki, Brabantia, Household Essentials, InterDesign, Croydex and Umbra.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for towel rail brands worldwide in September 2026?

- Estimated monthly branded searches for Croydex worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

## Month by month

| Month | Amba estimated searches | Amba Share of Search | Amba rank | Croydex estimated searches | Croydex Share of Search | Croydex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 0.09% | 9 | 8.1K | 0.97% | 6 |
| Nov 2025 | 880 | 0.1% | 9 | 8.1K | 0.93% | 6 |
| Dec 2025 | 1.3K | 0.17% | 9 | 8.1K | 1.1% | 6 |
| Jan 2026 | 880 | 0.1% | 9 | 8.1K | 0.95% | 6 |
| Feb 2026 | 1K | 0.13% | 9 | 6.6K | 0.84% | 6 |
| Mar 2026 | 880 | 0.1% | 9 | 6.6K | 0.75% | 6 |
| Apr 2026 | 720 | 0.08% | 9 | 5.4K | 0.63% | 8 |
| May 2026 | 590 | 0.07% | 9 | 5.4K | 0.68% | 8 |
| Jun 2026 | 720 | 0.1% | 9 | 5.4K | 0.72% | 7 |
| Jul 2026 | 590 | 0.08% | 9 | 5.4K | 0.71% | 6 |
| Aug 2026 | 720 | 0.08% | 9 | 5.4K | 0.63% | 8 |
| Sep 2026 | 720 | 0.09% | 9 | 5.4K | 0.65% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Amba’s and Croydex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amba**: Measured on the search term “amba towel warmer”.
- **Croydex**: Measured on the search term “croydex”.

- [Amba profile](/demand/global-en/brands/amba)
- [Croydex profile](/demand/global-en/brands/croydex)
- [All towel rail brands worldwide](/demand/global-en/categories/towel-rail-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Amba or Croydex more popular in search?

In September 2026, Croydex had more branded searches than Amba among towel rail brands worldwide. Croydex had about 5,400 branded searches, while Amba had 720. Croydex made up 0.65% of all towel rail brand searches we track, and Amba accounted for 0.09%.

## Cite this page

Brandwave. "Amba vs Croydex: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amba-vs-croydex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amba-vs-croydex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
