---
title: "AmazonBasics vs Thule: Which is searched more?"
description: "Is AmazonBasics or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Packing cube brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazonbasics-vs-thule"
publisher: "Brandwave"
---

# AmazonBasics vs Thule: Which is searched more?

Is AmazonBasics or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Packing cube brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AmazonBasics and Thule
- **Competitive set**: Packing cube brands
- **Market**: Global
- **Month measured**: Sep 2026
- **AmazonBasics Share of Search**: 0.8%
- **Thule Share of Search**: 0.89%

## Is AmazonBasics or Thule more popular in search?

- In September 2026, Thule had more branded searches than AmazonBasics among packing cube brands worldwide. Thule had about 2,900 branded searches, while AmazonBasics had 2,610. Thule made up 0.89% of all packing cube brand searches we track, and AmazonBasics accounted for 0.8%.
- The lead changed hands 3 times in the 12 months ending September 2026: Thule took it in November 2025, AmazonBasics took it in December 2025, Thule took it in May 2026.
- Across the 12 months ending September 2026, AmazonBasics’ share of searches among packing cube brands worldwide moved from 0.96% to 0.8%, and its estimated monthly branded searches moved from 3K to 2.6K.
- Across the 12 months ending September 2026, Thule’s share of searches among packing cube brands worldwide moved from 0.76% to 0.89%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

## How did search popularity change for packing cube brands worldwide in September 2026?

- In September 2026, Thule fell from 4th to 5th among packing cube brands worldwide.
- Estimated monthly branded searches for AmazonBasics worldwide fell 13.3% over 12 measured months, from 3K to 2.6K in September 2026.

## Month by month

| Month | AmazonBasics estimated searches | AmazonBasics Share of Search | AmazonBasics rank | Thule estimated searches | Thule Share of Search | Thule rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3K | 0.96% | 6 | 2.4K | 0.76% | 7 |
| Nov 2025 | 3K | 0.8% | 7 | 3.6K | 0.96% | 4 |
| Dec 2025 | 3.7K | 1.2% | 5 | 3.6K | 1.1% | 6 |
| Jan 2026 | 3.7K | 1.1% | 5 | 2.9K | 0.88% | 7 |
| Feb 2026 | 3K | 1.1% | 6 | 2.4K | 0.89% | 7 |
| Mar 2026 | 3K | 0.92% | 6 | 2.9K | 0.88% | 7 |
| Apr 2026 | 3.1K | 1.1% | 5 | 2.9K | 0.99% | 6 |
| May 2026 | 3.1K | 0.88% | 6 | 3.6K | 1% | 5 |
| Jun 2026 | 2.6K | 0.73% | 7 | 3.6K | 1% | 5 |
| Jul 2026 | 2.6K | 0.75% | 7 | 12.1K | 3.5% | 4 |
| Aug 2026 | 2.6K | 0.7% | 7 | 4.4K | 1.2% | 4 |
| Sep 2026 | 2.6K | 0.8% | 7 | 2.9K | 0.89% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using AmazonBasics’ and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AmazonBasics**: Measured on the search terms “amazonbasics” and “amazonbasics packing cube”, summed into one figure.
- **Thule**: Measured on the search term “thule packing cubes”.

- [AmazonBasics profile](/demand/global-en/brands/amazonbasics)
- [Thule profile](/demand/global-en/brands/thule)
- [All packing cube brands worldwide](/demand/global-en/categories/packing-cube-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is AmazonBasics or Thule more popular in search?

In September 2026, Thule had more branded searches than AmazonBasics among packing cube brands worldwide. Thule had about 2,900 branded searches, while AmazonBasics had 2,610. Thule made up 0.89% of all packing cube brand searches we track, and AmazonBasics accounted for 0.8%.

## Cite this page

Brandwave. "AmazonBasics vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazonbasics-vs-thule

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazonbasics-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.