--- title: "AmazonBasics vs Scotch: Which is searched more?" description: "Is AmazonBasics or Scotch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laminator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazonbasics-vs-scotch-brand" publisher: "Brandwave" --- # AmazonBasics vs Scotch: Which is searched more? Is AmazonBasics or Scotch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laminator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AmazonBasics and Scotch - **Competitive set**: Laminator brands - **Market**: Global - **Month measured**: Sep 2026 - **AmazonBasics Share of Search**: 1.2% - **Scotch Share of Search**: 4.2% ## Is AmazonBasics or Scotch more popular in search? - In September 2026, Scotch had more branded searches than AmazonBasics among laminator brands worldwide. Scotch had about 9,900 branded searches, while AmazonBasics had 2,720. Scotch made up 4.2% of all laminator brand searches we track, and AmazonBasics accounted for 1.2%. - The lead changed hands once in the 12 months ending September 2026: Scotch took it in November 2025. - Across the 12 months ending September 2026, AmazonBasics’ share of searches among laminator brands worldwide moved from 6.1% to 1.2%, and its estimated monthly branded searches moved from 15K to 2.7K. - Across the 12 months ending September 2026, Scotch’s share of searches among laminator brands worldwide moved from 2.7% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 9.9K. ## Top laminator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Scotch appeared in all five answers. AmazonBasics did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scotch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fellowes | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | GBC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AmazonBasics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rexel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laminator brands - Asked ChatGPT "Which laminator brand should I buy?": 1. Scotch, 2. Fellowes, 3. GBC - Asked ChatGPT "What are the best laminator brands?": 1. Fellowes, 2. Scotch, 3. GBC - Asked ChatGPT "What's the best laminator brand for home office?": 1. Scotch, 2. Fellowes, 3. GBC - Searched Google, AI Overview "best laminator": 1. Scotch, 2. Fellowes - Searched Google, AI Overview "home laminator": 1. Scotch, 2. Fellowes Not named in any answer: AmazonBasics and Rexel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for laminator brands worldwide in September 2026? - In September 2026, Scotch lost share of searches among laminator brands worldwide, from 5.1% to 4.2%. - Estimated monthly branded searches for AmazonBasics worldwide fell 81.9% over 12 measured months, from 15K to 2.7K in September 2026. ## Month by month | Month | AmazonBasics estimated searches | AmazonBasics Share of Search | AmazonBasics rank | Scotch estimated searches | Scotch Share of Search | Scotch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15K | 6.1% | 3 | 6.6K | 2.7% | 4 | | Nov 2025 | 3.6K | 1.5% | 4 | 6.6K | 2.8% | 3 | | Dec 2025 | 3.9K | 1.4% | 4 | 6.6K | 2.4% | 3 | | Jan 2026 | 3.9K | 1.4% | 4 | 6.6K | 2.3% | 3 | | Feb 2026 | 3.2K | 1.4% | 4 | 6.6K | 2.8% | 3 | | Mar 2026 | 3.2K | 1.1% | 4 | 6.6K | 2.4% | 3 | | Apr 2026 | 3.2K | 1.4% | 4 | 8.1K | 3.5% | 3 | | May 2026 | 3.4K | 1.4% | 4 | 9.9K | 4.2% | 3 | | Jun 2026 | 2.7K | 1.4% | 4 | 6.6K | 3.4% | 3 | | Jul 2026 | 2.7K | 1.4% | 4 | 6.6K | 3.4% | 3 | | Aug 2026 | 2.8K | 1.2% | 4 | 12.1K | 5.1% | 3 | | Sep 2026 | 2.7K | 1.2% | 4 | 9.9K | 4.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using AmazonBasics’ and Scotch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AmazonBasics**: Measured on the search terms “amazonbasics” and “amazonbasics monitor stand”, summed into one figure. - **Scotch**: Measured on the search term “scotch laminator”. - [AmazonBasics profile](/demand/global-en/brands/amazonbasics) - [Scotch profile](/demand/global-en/brands/scotch-brand) - [All laminator brands worldwide](/demand/global-en/categories/laminator-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AmazonBasics or Scotch more popular in search? In September 2026, Scotch had more branded searches than AmazonBasics among laminator brands worldwide. Scotch had about 9,900 branded searches, while AmazonBasics had 2,720. Scotch made up 4.2% of all laminator brand searches we track, and AmazonBasics accounted for 1.2%. ## Cite this page Brandwave. "AmazonBasics vs Scotch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazonbasics-vs-scotch-brand This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazonbasics-vs-scotch-brand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.