---
title: "AmazonBasics vs Rexel: Which is more popular by branded search?"
description: "Which is more popular in search, AmazonBasics or Rexel? Compare estimated monthly branded-search demand and Share of Search inside the Laminator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazonbasics-vs-rexel"
publisher: "Brandwave"
---

# AmazonBasics vs Rexel: Which is more popular by branded search?

Which is more popular in search, AmazonBasics or Rexel? Compare estimated monthly branded-search demand and Share of Search inside the Laminator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AmazonBasics and Rexel
- **Competitive set**: Laminator brands
- **Market**: Global
- **Month measured**: Aug 2026
- **AmazonBasics Share of Search**: 0.2%
- **Rexel Share of Search**: 30.6%

## Which is more popular in search, AmazonBasics or Rexel?

- In August 2026, Rexel had more branded searches than AmazonBasics among laminator brands worldwide. Rexel was estimated to have 368K branded searches compared to AmazonBasics’ 2.4K, and held a 30.6% Share of Search versus AmazonBasics’ 0.2%.
- Rexel was ahead of AmazonBasics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among laminator brands worldwide moved from 0.21% to 0.2%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Rexel’s estimated Share of Search among laminator brands worldwide moved from 39.9% to 30.6%, and its estimated monthly branded searches moved from 550K to 368K.

## How did search popularity change for laminator brands worldwide in August 2026?

- In August 2026, Rexel lost estimated Share of Search among laminator brands worldwide, from 36% to 30.6%.
- Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Month by month

| Month | AmazonBasics estimated searches | AmazonBasics Share of Search | AmazonBasics rank | Rexel estimated searches | Rexel Share of Search | Rexel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 0.21% | 6 | 550K | 39.9% | 1 |
| Nov 2025 | 2.9K | 0.22% | 6 | 550K | 41.6% | 1 |
| Dec 2025 | 3.6K | 0.27% | 6 | 450K | 33.8% | 1 |
| Jan 2026 | 3.6K | 0.23% | 6 | 550K | 35% | 1 |
| Feb 2026 | 2.9K | 0.25% | 6 | 450K | 38.5% | 1 |
| Mar 2026 | 2.9K | 0.21% | 6 | 550K | 40.2% | 1 |
| Apr 2026 | 2.9K | 0.24% | 6 | 450K | 36.9% | 1 |
| May 2026 | 2.9K | 0.23% | 6 | 450K | 35% | 1 |
| Jun 2026 | 2.4K | 0.2% | 6 | 450K | 38.1% | 1 |
| Jul 2026 | 2.4K | 0.19% | 6 | 450K | 36% | 1 |
| Aug 2026 | 2.4K | 0.2% | 6 | 368K | 30.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AmazonBasics’ and Rexel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AmazonBasics**: Measured on the search term “amazonbasics”.
- **Rexel**: Measured on the search term “rexel”.

- [AmazonBasics profile](/demand/global-en/brands/amazonbasics)
- [Rexel profile](/demand/global-en/brands/rexel)
- [All laminator brands worldwide](/demand/global-en/categories/laminator-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AmazonBasics or Rexel?

In August 2026, Rexel had more branded searches than AmazonBasics among laminator brands worldwide. Rexel was estimated to have 368K branded searches compared to AmazonBasics’ 2.4K, and held a 30.6% Share of Search versus AmazonBasics’ 0.2%.

## Cite this page

Brandwave. "AmazonBasics vs Rexel: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazonbasics-vs-rexel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazonbasics-vs-rexel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.