--- title: "Amazon Web Services vs Vercel: Which is searched more?" description: "Is Amazon Web Services or Vercel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-web-services-vs-vercel" publisher: "Brandwave" --- # Amazon Web Services vs Vercel: Which is searched more? Is Amazon Web Services or Vercel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Web Services and Vercel - **Competitive set**: Cloud hosting platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Web Services Share of Search**: 17.1% - **Vercel Share of Search**: 20.9% ## Is Amazon Web Services or Vercel more popular in search? - In September 2026, Vercel had more branded searches than Amazon Web Services among cloud hosting platforms worldwide. Vercel had about 2.7 million branded searches, while Amazon Web Services had 2.2 million. Vercel made up 20.9% of all cloud hosting platform searches we track, and Amazon Web Services accounted for 17.1%. - The lead changed hands once in the 12 months ending September 2026: Vercel took it in April 2026. - Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud hosting platforms worldwide moved from 44.2% to 17.1%, and its estimated monthly branded searches moved from 6.1M to 2.2M. - Across the 12 months ending September 2026, Vercel’s share of searches among cloud hosting platforms worldwide moved from 8.8% to 20.9%, and its estimated monthly branded searches moved from 1.2M to 2.7M. ## Top cloud hosting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Web Services appeared in all five answers. Vercel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Web Services was listed before Vercel in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Web Services | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Cloud | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Azure | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Vercel | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Cloudways | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | DigitalOcean | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Cloudflare | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Linode | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cloud hosting platforms - Asked ChatGPT "Which cloud hosting platform should I use?": 1. Amazon Web Services, 2. Vercel, 3. Google Cloud, 4. Cloudflare, 5. Microsoft Azure - Asked ChatGPT "What are the best cloud hosting platforms?": 1. Amazon Web Services, 2. Microsoft Azure, 3. Google Cloud, 4. DigitalOcean, 5. Vercel, 6. Cloudways - Asked ChatGPT "What's the best cloud hosting platform for web infrastructure?": 1. Amazon Web Services, 2. Google Cloud, 3. Microsoft Azure, 4. Cloudflare, 5. Vercel, 6. DigitalOcean - Searched Google, AI Overview "cloud hosting platforms": 1. Cloudways, 2. Amazon Web Services, 3. Google Cloud, 4. DigitalOcean - Searched Google, AI Overview "cloud infrastructure provider": 1. Amazon Web Services, 2. Microsoft Azure, 3. Google Cloud, 4. DigitalOcean Not named in any answer: Linode. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for cloud hosting platforms worldwide in September 2026? - In September 2026, Amazon Web Services gained share of searches among cloud hosting platforms worldwide, from 14.5% to 17.1%. - In September 2026, Vercel lost share of searches among cloud hosting platforms worldwide, from 21.6% to 20.9%. ## Month by month | Month | Amazon Web Services estimated searches | Amazon Web Services Share of Search | Amazon Web Services rank | Vercel estimated searches | Vercel Share of Search | Vercel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 44.2% | 1 | 1.2M | 8.8% | 5 | | Nov 2025 | 2.2M | 13.6% | 3 | 1.2M | 7.4% | 5 | | Dec 2025 | 1.8M | 17% | 3 | 1.2M | 11.3% | 5 | | Jan 2026 | 1.8M | 18.3% | 3 | 1.5M | 15% | 5 | | Feb 2026 | 1.8M | 18% | 3 | 1.8M | 18% | 4 | | Mar 2026 | 2.2M | 18% | 3 | 2.2M | 18% | 4 | | Apr 2026 | 1.8M | 15.2% | 4 | 2.7M | 22.8% | 2 | | May 2026 | 1.8M | 16.2% | 4 | 2.2M | 19.8% | 3 | | Jun 2026 | 1.8M | 16% | 4 | 2.2M | 19.6% | 3 | | Jul 2026 | 1.8M | 16.4% | 4 | 2.2M | 20% | 3 | | Aug 2026 | 1.8M | 14.5% | 4 | 2.7M | 21.6% | 2 | | Sep 2026 | 2.2M | 17.1% | 4 | 2.7M | 20.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Web Services’ and Vercel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Web Services**: Measured on the search term “amazon web services”. - **Vercel**: Measured on the search term “vercel”. - [Amazon Web Services profile](/demand/global-en/brands/amazon-web-services) - [Vercel profile](/demand/global-en/brands/vercel) - [All cloud hosting platforms worldwide](/demand/global-en/categories/cloud-hosting-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Web Services or Vercel more popular in search? In September 2026, Vercel had more branded searches than Amazon Web Services among cloud hosting platforms worldwide. Vercel had about 2.7 million branded searches, while Amazon Web Services had 2.2 million. Vercel made up 20.9% of all cloud hosting platform searches we track, and Amazon Web Services accounted for 17.1%. ## Cite this page Brandwave. "Amazon Web Services vs Vercel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-web-services-vs-vercel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-web-services-vs-vercel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.