--- title: "Amazon Web Services vs Microsoft Azure: Which is more popular by branded search?" description: "Which is more popular in search, Amazon Web Services or Microsoft Azure? Compare estimated monthly branded-search demand and Share of Search inside the Cloud hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-web-services-vs-microsoft-azure" publisher: "Brandwave" --- # Amazon Web Services vs Microsoft Azure: Which is more popular by branded search? Which is more popular in search, Amazon Web Services or Microsoft Azure? Compare estimated monthly branded-search demand and Share of Search inside the Cloud hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Web Services and Microsoft Azure - **Competitive set**: Cloud hosting platforms - **Market**: Global - **Month measured**: Aug 2026 - **Amazon Web Services Share of Search**: 39.2% - **Microsoft Azure Share of Search**: 25.1% ## Which is more popular in search, Amazon Web Services or Microsoft Azure? - In August 2026, Amazon Web Services had more branded searches than Microsoft Azure among cloud hosting platforms worldwide. Amazon Web Services was estimated to have 1.9M branded searches compared to Microsoft Azure’s 1.2M, and held a 39.2% Share of Search versus Microsoft Azure’s 25.1%. - Amazon Web Services was ahead of Microsoft Azure in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud hosting platforms worldwide moved from 63.5% to 39.2%, and its estimated monthly branded searches moved from 6.2M to 1.9M. - Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud hosting platforms worldwide moved from 18.6% to 25.1%, and its estimated monthly branded searches moved from 1.8M to 1.2M. ## How did search popularity change for cloud hosting platforms worldwide in August 2026? - In August 2026, Google Cloud overtook Microsoft Azure to rank 2nd among cloud hosting platforms worldwide, at 25.1%. - In August 2026, Amazon Web Services lost estimated Share of Search among cloud hosting platforms worldwide, from 41.2% to 39.2%. - In August 2026, Microsoft Azure lost estimated Share of Search among cloud hosting platforms worldwide, from 26.2% to 25.1%. ## Month by month | Month | Amazon Web Services estimated searches | Amazon Web Services Share of Search | Amazon Web Services rank | Microsoft Azure estimated searches | Microsoft Azure Share of Search | Microsoft Azure rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2M | 63.5% | 1 | 1.8M | 18.6% | 2 | | Nov 2025 | 2.3M | 41.9% | 1 | 1.5M | 26.8% | 2 | | Dec 2025 | 1.9M | 39.4% | 1 | 1.2M | 24.9% | 3 | | Jan 2026 | 1.9M | 37.4% | 1 | 1.5M | 28.9% | 2 | | Feb 2026 | 1.9M | 39.6% | 1 | 1.2M | 25% | 3 | | Mar 2026 | 2.4M | 39.5% | 1 | 1.5M | 25.2% | 3 | | Apr 2026 | 1.9M | 39.7% | 1 | 1.2M | 25% | 3 | | May 2026 | 1.9M | 38.7% | 1 | 1.2M | 24.6% | 3 | | Jun 2026 | 1.9M | 39.4% | 1 | 1.2M | 25% | 3 | | Jul 2026 | 1.9M | 41.2% | 1 | 1.2M | 26.2% | 2 | | Aug 2026 | 1.9M | 39.2% | 1 | 1.2M | 25.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Web Services’ and Microsoft Azure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Web Services**: Measured on the search terms “amazon s3”, “amazon web services”, “amazon web services app”, “amazon web services cloud storage”, “amazon web services software”, “amazonwebservices”, “aws amazon com” and “aws s3”, summed into one figure. - **Microsoft Azure**: Measured on the search term “azure”. - [Amazon Web Services profile](/demand/global-en/brands/amazon-web-services) - [Microsoft Azure profile](/demand/global-en/brands/microsoft-azure) - [All cloud hosting platforms worldwide](/demand/global-en/categories/cloud-hosting-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amazon Web Services or Microsoft Azure? In August 2026, Amazon Web Services had more branded searches than Microsoft Azure among cloud hosting platforms worldwide. Amazon Web Services was estimated to have 1.9M branded searches compared to Microsoft Azure’s 1.2M, and held a 39.2% Share of Search versus Microsoft Azure’s 25.1%. ## Cite this page Brandwave. "Amazon Web Services vs Microsoft Azure: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazon-web-services-vs-microsoft-azure This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-web-services-vs-microsoft-azure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.