--- title: "Amazon Web Services vs Cloudflare: Which is more popular by branded search?" description: "Which is more popular in search, Amazon Web Services or Cloudflare? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-web-services-vs-cloudflare" publisher: "Brandwave" --- # Amazon Web Services vs Cloudflare: Which is more popular by branded search? Which is more popular in search, Amazon Web Services or Cloudflare? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Web Services and Cloudflare - **Competitive set**: Cloud object storage providers - **Market**: Global - **Month measured**: Aug 2026 - **Amazon Web Services Share of Search**: 28.2% - **Cloudflare Share of Search**: 62.9% ## Which is more popular in search, Amazon Web Services or Cloudflare? - In August 2026, Cloudflare had more branded searches than Amazon Web Services among cloud object storage providers worldwide. Cloudflare was estimated to have 4.3M branded searches compared to Amazon Web Services’ 1.9M, and held a 62.9% Share of Search versus Amazon Web Services’ 28.2%. - The lead changed hands once in the 11 months ending August 2026: Cloudflare took it in November 2025. - Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud object storage providers worldwide moved from 68.5% to 28.2%, and its estimated monthly branded searches moved from 6.2M to 1.9M. - Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among cloud object storage providers worldwide moved from 25.1% to 62.9%, and its estimated monthly branded searches moved from 2.3M to 4.3M. ## How did search popularity change for cloud object storage providers worldwide in August 2026? - In August 2026, Cloudflare gained estimated Share of Search among cloud object storage providers worldwide, from 58.5% to 62.9%. - In August 2026, Amazon Web Services lost estimated Share of Search among cloud object storage providers worldwide, from 31.8% to 28.2%. ## Month by month | Month | Amazon Web Services estimated searches | Amazon Web Services Share of Search | Amazon Web Services rank | Cloudflare estimated searches | Cloudflare Share of Search | Cloudflare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2M | 68.5% | 1 | 2.3M | 25.1% | 2 | | Nov 2025 | 2.3M | 19.2% | 2 | 9.3M | 76% | 1 | | Dec 2025 | 1.9M | 28.9% | 2 | 4.2M | 62.4% | 1 | | Jan 2026 | 1.9M | 36.2% | 2 | 2.8M | 52.8% | 1 | | Feb 2026 | 1.9M | 36.3% | 2 | 2.8M | 53.3% | 1 | | Mar 2026 | 2.4M | 40% | 2 | 2.9M | 48.6% | 1 | | Apr 2026 | 1.9M | 32.4% | 2 | 3.5M | 58.3% | 1 | | May 2026 | 1.9M | 31.5% | 2 | 3.5M | 57.6% | 1 | | Jun 2026 | 1.9M | 31.7% | 2 | 3.5M | 58.4% | 1 | | Jul 2026 | 1.9M | 31.8% | 2 | 3.5M | 58.5% | 1 | | Aug 2026 | 1.9M | 28.2% | 2 | 4.3M | 62.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Web Services’ and Cloudflare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Web Services**: Measured on the search terms “amazon s3”, “amazon web services”, “amazon web services app”, “amazon web services cloud storage”, “amazon web services software”, “amazonwebservices”, “aws amazon com” and “aws s3”, summed into one figure. - **Cloudflare**: Measured on the search terms “cloud storage cloudflare”, “cloudflare”, “cloudflare app”, “cloudflare cdn”, “cloudflare cloud storage”, “cloudflare com”, “cloudflare content delivery network”, “cloudflare object storage”, “cloudflare r2”, “cloudflare software” and “object storage cloudflare”, summed into one figure. - [Amazon Web Services profile](/demand/global-en/brands/amazon-web-services) - [Cloudflare profile](/demand/global-en/brands/cloudflare) - [All cloud object storage providers worldwide](/demand/global-en/categories/cloud-object-storage-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amazon Web Services or Cloudflare? In August 2026, Cloudflare had more branded searches than Amazon Web Services among cloud object storage providers worldwide. Cloudflare was estimated to have 4.3M branded searches compared to Amazon Web Services’ 1.9M, and held a 62.9% Share of Search versus Amazon Web Services’ 28.2%. ## Cite this page Brandwave. "Amazon Web Services vs Cloudflare: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazon-web-services-vs-cloudflare This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-web-services-vs-cloudflare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.