--- title: "Amazon Web Services vs Azure Blob Storage: Which is searched more?" description: "Is Amazon Web Services or Azure Blob Storage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-web-services-vs-azure-blob-storage" publisher: "Brandwave" --- # Amazon Web Services vs Azure Blob Storage: Which is searched more? Is Amazon Web Services or Azure Blob Storage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Web Services and Azure Blob Storage - **Competitive set**: Cloud object storage providers - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Web Services Share of Search**: 31.5% - **Azure Blob Storage Share of Search**: 0.31% ## Is Amazon Web Services or Azure Blob Storage more popular in search? - In September 2026, Amazon Web Services had more branded searches than Azure Blob Storage among cloud object storage providers worldwide. Amazon Web Services had about 2.2 million branded searches, while Azure Blob Storage had 22,200. Amazon Web Services made up 31.5% of all cloud object storage provider searches we track, and Azure Blob Storage accounted for 0.31%. - Amazon Web Services was ahead of Azure Blob Storage in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud object storage providers worldwide moved from 67.8% to 31.5%, and its estimated monthly branded searches moved from 6.1M to 2.2M. - Across the 12 months ending September 2026, Azure Blob Storage’s share of searches among cloud object storage providers worldwide moved from 0.37% to 0.31%, and its estimated monthly branded searches moved from 33.1K to 22.2K. ## How did search popularity change for cloud object storage providers worldwide in September 2026? - In September 2026, Amazon Web Services gained share of searches among cloud object storage providers worldwide, from 27.9% to 31.5%. - Estimated monthly branded searches for Azure Blob Storage worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026. ## Month by month | Month | Amazon Web Services estimated searches | Amazon Web Services Share of Search | Amazon Web Services rank | Azure Blob Storage estimated searches | Azure Blob Storage Share of Search | Azure Blob Storage rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 67.8% | 1 | 33.1K | 0.37% | 6 | | Nov 2025 | 2.2M | 18.6% | 2 | 27.1K | 0.23% | 6 | | Dec 2025 | 1.8M | 27.9% | 2 | 22.2K | 0.34% | 6 | | Jan 2026 | 1.8M | 35.1% | 2 | 27.1K | 0.52% | 6 | | Feb 2026 | 1.8M | 35.3% | 2 | 27.1K | 0.52% | 6 | | Mar 2026 | 2.2M | 35.4% | 2 | 27.1K | 0.43% | 6 | | Apr 2026 | 1.8M | 31.6% | 2 | 27.1K | 0.47% | 6 | | May 2026 | 1.8M | 31% | 2 | 27.1K | 0.46% | 6 | | Jun 2026 | 1.8M | 31.4% | 2 | 27.1K | 0.46% | 6 | | Jul 2026 | 1.8M | 31.5% | 2 | 27.1K | 0.47% | 6 | | Aug 2026 | 1.8M | 27.9% | 2 | 22.2K | 0.34% | 6 | | Sep 2026 | 2.2M | 31.5% | 2 | 22.2K | 0.31% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Web Services’ and Azure Blob Storage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Web Services**: Measured on the search terms “amazon web services”, “amazon web services app”, “amazon web services software” and “amazonwebservices”, summed into one figure. - **Azure Blob Storage**: Measured on the search term “azure blob storage”. - [Amazon Web Services profile](/demand/global-en/brands/amazon-web-services) - [Azure Blob Storage profile](/demand/global-en/brands/azure-blob-storage) - [All cloud object storage providers worldwide](/demand/global-en/categories/cloud-object-storage-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Web Services or Azure Blob Storage more popular in search? In September 2026, Amazon Web Services had more branded searches than Azure Blob Storage among cloud object storage providers worldwide. Amazon Web Services had about 2.2 million branded searches, while Azure Blob Storage had 22,200. Amazon Web Services made up 31.5% of all cloud object storage provider searches we track, and Azure Blob Storage accounted for 0.31%. ## Cite this page Brandwave. "Amazon Web Services vs Azure Blob Storage: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-web-services-vs-azure-blob-storage This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-web-services-vs-azure-blob-storage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.