---
title: "Amazon vs VTech: Which is more popular by branded search?"
description: "Which is more popular in search, Amazon or VTech? Compare estimated monthly branded-search demand and Share of Search inside the Kids tablets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-vs-vtech"
publisher: "Brandwave"
---

# Amazon vs VTech: Which is more popular by branded search?

Which is more popular in search, Amazon or VTech? Compare estimated monthly branded-search demand and Share of Search inside the Kids tablets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon and VTech
- **Competitive set**: Kids tablets
- **Market**: Global
- **Month measured**: Aug 2026
- **Amazon Share of Search**: 99.8%
- **VTech Share of Search**: 0.04%

## Which is more popular in search, Amazon or VTech?

- In August 2026, Amazon had more branded searches than VTech among kids tablets worldwide. Amazon was estimated to have 414M branded searches compared to VTech’s 165K, and held a 99.8% Share of Search versus VTech’s 0.04%.
- Amazon was ahead of VTech in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon’s estimated Share of Search among kids tablets worldwide moved from 99.7% to 99.8%, and its estimated monthly branded searches held steady at 414M.
- Across the 11 months ending August 2026, VTech’s estimated Share of Search among kids tablets worldwide moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 246K to 165K.

## How did search popularity change for kids tablets worldwide in August 2026?

- Estimated monthly branded searches for VTech worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

## Month by month

| Month | Amazon estimated searches | Amazon Share of Search | Amazon rank | VTech estimated searches | VTech Share of Search | VTech rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 414M | 99.7% | 1 | 246K | 0.06% | 5 |
| Nov 2025 | 506M | 99.7% | 1 | 301K | 0.06% | 4 |
| Dec 2025 | 506M | 99.8% | 1 | 301K | 0.06% | 4 |
| Jan 2026 | 414M | 99.8% | 1 | 201K | 0.05% | 5 |
| Feb 2026 | 338M | 99.7% | 1 | 165K | 0.05% | 5 |
| Mar 2026 | 414M | 99.8% | 1 | 165K | 0.04% | 5 |
| Apr 2026 | 338M | 99.7% | 1 | 165K | 0.05% | 5 |
| May 2026 | 414M | 99.8% | 1 | 165K | 0.04% | 5 |
| Jun 2026 | 414M | 99.8% | 1 | 135K | 0.03% | 5 |
| Jul 2026 | 414M | 99.8% | 1 | 165K | 0.04% | 4 |
| Aug 2026 | 414M | 99.8% | 1 | 165K | 0.04% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon’s and VTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon**: Measured on the search term “amazon”.
- **VTech**: Measured on the search term “vtech”.

- [Amazon profile](/demand/global-en/brands/amazon)
- [VTech profile](/demand/global-en/brands/vtech)
- [All kids tablets worldwide](/demand/global-en/categories/kids-tablets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon or VTech?

In August 2026, Amazon had more branded searches than VTech among kids tablets worldwide. Amazon was estimated to have 414M branded searches compared to VTech’s 165K, and held a 99.8% Share of Search versus VTech’s 0.04%.

## Cite this page

Brandwave. "Amazon vs VTech: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazon-vs-vtech

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-vs-vtech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.