---
title: "Amazon Translate vs Google Translate: Which is more popular by branded search?"
description: "Which is more popular in search, Amazon Translate or Google Translate? Compare estimated monthly branded-search demand and Share of Search inside the Translation APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-translate-vs-google-translate"
publisher: "Brandwave"
---

# Amazon Translate vs Google Translate: Which is more popular by branded search?

Which is more popular in search, Amazon Translate or Google Translate? Compare estimated monthly branded-search demand and Share of Search inside the Translation APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon Translate and Google Translate
- **Competitive set**: Translation APIs
- **Market**: Global
- **Month measured**: Aug 2026
- **Amazon Translate Share of Search**: <0.01%
- **Google Translate Share of Search**: 92.3%

## Which is more popular in search, Amazon Translate or Google Translate?

- In August 2026, Google Translate had more branded searches than Amazon Translate among translation APIs worldwide. Google Translate was estimated to have 228M branded searches compared to Amazon Translate’s 2.4K, and held a 92.3% Share of Search versus Amazon Translate’s <0.01%.
- Google Translate was ahead of Amazon Translate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Translate’s estimated Share of Search among translation APIs worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation APIs worldwide moved from 89.8% to 92.3%, and its estimated monthly branded searches moved from 278M to 228M.

## How did search popularity change for translation APIs worldwide in August 2026?

- In August 2026, Google Translate gained estimated Share of Search among translation APIs worldwide, from 88.2% to 92.3%.
- Estimated monthly branded searches for Amazon Translate worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

## Month by month

| Month | Amazon Translate estimated searches | Amazon Translate Share of Search | Amazon Translate rank | Google Translate estimated searches | Google Translate Share of Search | Google Translate rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | <0.01% | 5 | 278M | 89.8% | 1 |
| Nov 2025 | 3.6K | <0.01% | 5 | 278M | 90.4% | 1 |
| Dec 2025 | 3.6K | <0.01% | 5 | 278M | 91.6% | 1 |
| Jan 2026 | 2.9K | <0.01% | 5 | 279M | 90.7% | 1 |
| Feb 2026 | 2.9K | <0.01% | 5 | 278M | 91.6% | 1 |
| Mar 2026 | 2.9K | <0.01% | 5 | 279M | 89.8% | 1 |
| Apr 2026 | 3.6K | <0.01% | 5 | 278M | 91.2% | 1 |
| May 2026 | 2.4K | <0.01% | 5 | 279M | 90.8% | 1 |
| Jun 2026 | 2.4K | <0.01% | 5 | 228M | 89% | 1 |
| Jul 2026 | 2.4K | <0.01% | 5 | 229M | 88.2% | 1 |
| Aug 2026 | 2.4K | <0.01% | 5 | 228M | 92.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon Translate’s and Google Translate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon Translate**: Measured on the search term “amazon translate”.
- **Google Translate**: Measured on the search terms “google translate”, “google translate app”, “google translate software”, “google translate translator”, “googletranslate”, “translate google com” and “translator google translate”, summed into one figure.

- [Amazon Translate profile](/demand/global-en/brands/amazon-translate)
- [Google Translate profile](/demand/global-en/brands/google-translate)
- [All translation APIs worldwide](/demand/global-en/categories/translation-apis): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon Translate or Google Translate?

In August 2026, Google Translate had more branded searches than Amazon Translate among translation APIs worldwide. Google Translate was estimated to have 228M branded searches compared to Amazon Translate’s 2.4K, and held a 92.3% Share of Search versus Amazon Translate’s <0.01%.

## Cite this page

Brandwave. "Amazon Translate vs Google Translate: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazon-translate-vs-google-translate

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-translate-vs-google-translate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.