--- title: "Amazon SES vs Mailtrap: Which is searched more?" description: "Is Amazon SES or Mailtrap more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-ses-vs-mailtrap" publisher: "Brandwave" --- # Amazon SES vs Mailtrap: Which is searched more? Is Amazon SES or Mailtrap more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon SES and Mailtrap - **Competitive set**: Transactional email services - **Market**: Global - **Month measured**: Sep 2026 - **Amazon SES Share of Search**: 6.7% - **Mailtrap Share of Search**: 6.7% ## Is Amazon SES or Mailtrap more popular in search? - In September 2026, Amazon SES and Mailtrap were level in searches among transactional email services worldwide, with an estimated 40.5K versus 40.8K branded searches, at 6.7% of the total each. - Mailtrap was ahead of Amazon SES in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon SES’s share of searches among transactional email services worldwide moved from 4.4% to 6.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Mailtrap’s share of searches among transactional email services worldwide moved from 8.1% to 6.7%, and its estimated monthly branded searches moved from 60.6K to 40.8K. ## Top transactional email services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon SES appeared in all five answers. Mailtrap did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Postmark | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Resend | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Amazon SES | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Twilio SendGrid | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Mailgun | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | SMTP2GO | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Mailjet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mailtrap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about transactional email services - Asked ChatGPT "Which transactional email service should I use?": 1. Resend, 2. Postmark, 3. Amazon SES, 4. Mailgun - Asked ChatGPT "What are the best transactional email services?": 1. Resend, 2. Postmark, 3. Amazon SES, 4. Twilio SendGrid, 5. Mailgun - Asked ChatGPT "What's the best transactional email service for app notifications?": 1. Resend, 2. Postmark, 3. Amazon SES, 4. Mailgun - Searched Google, AI Overview "transactional email service": 1. Postmark, 2. Mailgun, 3. Twilio SendGrid, 4. SMTP2GO, 5. Resend, 6. Amazon SES - Searched Google, AI Overview "email delivery service": 1. Amazon SES, 2. Postmark, 3. Twilio SendGrid, 4. SMTP2GO Not named in any answer: Mailjet and Mailtrap. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for transactional email services worldwide in September 2026? - Estimated monthly branded searches for Amazon SES worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Mailtrap worldwide fell 32.7% over 12 measured months, from 60.6K to 40.8K in September 2026. ## Month by month | Month | Amazon SES estimated searches | Amazon SES Share of Search | Amazon SES rank | Mailtrap estimated searches | Mailtrap Share of Search | Mailtrap rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 4.4% | 7 | 60.6K | 8.1% | 5 | | Nov 2025 | 33.1K | 5% | 7 | 49.6K | 7.5% | 5 | | Dec 2025 | 33.1K | 5.2% | 7 | 49.6K | 7.8% | 5 | | Jan 2026 | 40.5K | 5.8% | 7 | 49.7K | 7.1% | 5 | | Feb 2026 | 40.5K | 6% | 6 | 49.8K | 7.3% | 5 | | Mar 2026 | 40.5K | 5.2% | 8 | 60.7K | 7.8% | 5 | | Apr 2026 | 40.5K | 5.8% | 7 | 60.8K | 8.7% | 5 | | May 2026 | 33.1K | 5.1% | 8 | 49.8K | 7.7% | 5 | | Jun 2026 | 33.1K | 5% | 8 | 49.9K | 7.5% | 5 | | Jul 2026 | 40.5K | 6.5% | 7 | 49.9K | 8% | 6 | | Aug 2026 | 40.5K | 6.9% | 7 | 40.9K | 7% | 6 | | Sep 2026 | 40.5K | 6.7% | 7 | 40.8K | 6.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon SES’s and Mailtrap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon SES**: Measured on the search term “amazon ses”. - **Mailtrap**: Measured on the search terms “mailtrap”, “mailtrap email” and “mailtrap email sandbox”, summed into one figure. - [Amazon SES profile](/demand/global-en/brands/amazon-ses) - [Mailtrap profile](/demand/global-en/brands/mailtrap) - [All transactional email services worldwide](/demand/global-en/categories/transactional-email-services): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon SES or Mailtrap more popular in search? In September 2026, Amazon SES and Mailtrap were level in searches among transactional email services worldwide, with an estimated 40.5K versus 40.8K branded searches, at 6.7% of the total each. ## Cite this page Brandwave. "Amazon SES vs Mailtrap: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-ses-vs-mailtrap This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-ses-vs-mailtrap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.