---
title: "Amazon SES vs Mailgun: Which is more popular by branded search?"
description: "Which is more popular in search, Amazon SES or Mailgun? Compare estimated monthly branded-search demand and Share of Search inside the Email API platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-ses-vs-mailgun"
publisher: "Brandwave"
---

# Amazon SES vs Mailgun: Which is more popular by branded search?

Which is more popular in search, Amazon SES or Mailgun? Compare estimated monthly branded-search demand and Share of Search inside the Email API platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon SES and Mailgun
- **Competitive set**: Email API platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Amazon SES Share of Search**: 8.9%
- **Mailgun Share of Search**: 16.2%

## Which is more popular in search, Amazon SES or Mailgun?

- In August 2026, Mailgun had more branded searches than Amazon SES among email API platforms worldwide. Mailgun was estimated to have 74.2K branded searches compared to Amazon SES’s 40.5K, and held a 16.2% Share of Search versus Amazon SES’s 8.9%.
- Mailgun was ahead of Amazon SES in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon SES’s estimated Share of Search among email API platforms worldwide moved from 6.2% to 8.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among email API platforms worldwide moved from 20.6% to 16.2%, and its estimated monthly branded searches moved from 110K to 74.2K.

## How did search popularity change for email API platforms worldwide in August 2026?

- In August 2026, Postmark overtook Mailgun to rank 2nd among email API platforms worldwide, at 16.9%.
- In August 2026, Mailgun lost estimated Share of Search among email API platforms worldwide, from 18.9% to 16.2%.
- Estimated monthly branded searches for Amazon SES worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

## Month by month

| Month | Amazon SES estimated searches | Amazon SES Share of Search | Amazon SES rank | Mailgun estimated searches | Mailgun Share of Search | Mailgun rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 6.2% | 4 | 110K | 20.6% | 2 |
| Nov 2025 | 33.1K | 6.9% | 4 | 110K | 22.9% | 2 |
| Dec 2025 | 33.1K | 6.9% | 4 | 90.6K | 19% | 2 |
| Jan 2026 | 40.5K | 7.9% | 4 | 110K | 21.5% | 2 |
| Feb 2026 | 40.5K | 7.9% | 4 | 110K | 21.4% | 2 |
| Mar 2026 | 40.5K | 6.9% | 5 | 110K | 18.8% | 2 |
| Apr 2026 | 40.5K | 7.6% | 5 | 110K | 20.8% | 2 |
| May 2026 | 33.1K | 6.6% | 5 | 90.7K | 18% | 2 |
| Jun 2026 | 33.1K | 6.6% | 5 | 90.7K | 18% | 2 |
| Jul 2026 | 40.5K | 8.5% | 5 | 90.7K | 18.9% | 2 |
| Aug 2026 | 40.5K | 8.9% | 5 | 74.2K | 16.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon SES’s and Mailgun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon SES**: Measured on the search term “amazon ses”.
- **Mailgun**: Measured on the search terms “mailgun” and “mailgun email”, summed into one figure.

- [Amazon SES profile](/demand/global-en/brands/amazon-ses)
- [Mailgun profile](/demand/global-en/brands/mailgun)
- [All email API platforms worldwide](/demand/global-en/categories/email-api-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon SES or Mailgun?

In August 2026, Mailgun had more branded searches than Amazon SES among email API platforms worldwide. Mailgun was estimated to have 74.2K branded searches compared to Amazon SES’s 40.5K, and held a 16.2% Share of Search versus Amazon SES’s 8.9%.

## Cite this page

Brandwave. "Amazon SES vs Mailgun: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazon-ses-vs-mailgun

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-ses-vs-mailgun. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.