--- title: "Amazon SageMaker vs H2O.ai: Which is searched more?" description: "Is Amazon SageMaker or H2O.ai more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AutoML platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-sagemaker-vs-h2o-ai" publisher: "Brandwave" --- # Amazon SageMaker vs H2O.ai: Which is searched more? Is Amazon SageMaker or H2O.ai more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AutoML platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon SageMaker and H2O.ai - **Competitive set**: AutoML platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon SageMaker Share of Search**: 1.3% - **H2O.ai Share of Search**: 20% ## Is Amazon SageMaker or H2O.ai more popular in search? - In September 2026, H2O.ai had more branded searches than Amazon SageMaker among AutoML platforms worldwide. H2O.ai had about 675,000 branded searches, while Amazon SageMaker had 42,400. H2O.ai made up 20% of all AutoML platform searches we track, and Amazon SageMaker accounted for 1.3%. - H2O.ai was ahead of Amazon SageMaker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among AutoML platforms worldwide moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 66K to 42.4K. - Across the 12 months ending September 2026, H2O.ai’s share of searches among AutoML platforms worldwide moved from 25.8% to 20%, and its estimated monthly branded searches moved from 828K to 675K. ## Top AutoML platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker and H2O.ai were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon SageMaker and H2O.ai were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | H2O.ai | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Azure Machine Learning | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Amazon SageMaker | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | DataRobot | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Google Cloud | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | AutoGluon | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | PyCaret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AutoML platforms - Asked ChatGPT "Which AutoML platform should I use?": 1. H2O.ai, 2. Azure Machine Learning, 3. Amazon SageMaker, 4. DataRobot, 5. Google Cloud - Asked ChatGPT "What are the best AutoML platforms?": 1. Azure Machine Learning, 2. Amazon SageMaker, 3. DataRobot, 4. H2O.ai, 5. Google Cloud - Asked ChatGPT "What's the best AutoML platform for model building?": 1. H2O.ai, 2. DataRobot, 3. Azure Machine Learning, 4. AutoGluon, 5. Amazon SageMaker, 6. Google Cloud - Searched Google, AI Overview "automl platform": 1. Google Cloud, 2. Amazon SageMaker, 3. DataRobot, 4. H2O.ai, 5. AutoGluon, 6. Azure Machine Learning - Searched Google, AI Overview "automated machine learning": 1. Google Cloud Not named in any answer: PyCaret. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AutoML platforms worldwide in September 2026? - Estimated monthly branded searches for Amazon SageMaker worldwide fell 35.8% over 12 measured months, from 66K to 42.4K in September 2026. - Estimated monthly branded searches for H2O.ai worldwide fell 18.5% over 12 measured months, from 828K to 675K in September 2026. ## Month by month | Month | Amazon SageMaker estimated searches | Amazon SageMaker Share of Search | Amazon SageMaker rank | H2O.ai estimated searches | H2O.ai Share of Search | H2O.ai rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 66K | 2.1% | 3 | 828K | 25.8% | 2 | | Nov 2025 | 57.3K | 1.9% | 3 | 677K | 22.2% | 2 | | Dec 2025 | 46.9K | 1.5% | 3 | 677K | 22.3% | 2 | | Jan 2026 | 51.8K | 1.7% | 3 | 677K | 22.3% | 2 | | Feb 2026 | 46.9K | 1.5% | 3 | 677K | 21.1% | 2 | | Mar 2026 | 51.8K | 1.4% | 3 | 677K | 18.2% | 2 | | Apr 2026 | 46.9K | 1.3% | 3 | 677K | 19.4% | 2 | | May 2026 | 42.4K | 1.3% | 3 | 676K | 20.7% | 2 | | Jun 2026 | 42.4K | 1.2% | 3 | 676K | 19.9% | 2 | | Jul 2026 | 34.6K | 1.1% | 3 | 676K | 21.5% | 2 | | Aug 2026 | 34.6K | 1% | 3 | 675K | 20% | 2 | | Sep 2026 | 42.4K | 1.3% | 3 | 675K | 20% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon SageMaker’s and H2O.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon SageMaker**: Measured on the search terms “amazon sagemaker”, “aws sagemaker” and “sagemaker”, summed into one figure. - **H2O.ai**: Measured on the search terms “h2o” and “h2o ai”, summed into one figure. - [Amazon SageMaker profile](/demand/global-en/brands/amazon-sagemaker) - [H2O.ai profile](/demand/global-en/brands/h2o-ai) - [All AutoML platforms worldwide](/demand/global-en/categories/automl-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon SageMaker or H2O.ai more popular in search? In September 2026, H2O.ai had more branded searches than Amazon SageMaker among AutoML platforms worldwide. H2O.ai had about 675,000 branded searches, while Amazon SageMaker had 42,400. H2O.ai made up 20% of all AutoML platform searches we track, and Amazon SageMaker accounted for 1.3%. ## Cite this page Brandwave. "Amazon SageMaker vs H2O.ai: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-sagemaker-vs-h2o-ai This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-sagemaker-vs-h2o-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.