--- title: "Amazon Prime Video vs Netflix: Which is more popular by branded search?" description: "Which is more popular in search, Amazon Prime Video or Netflix? Compare estimated monthly branded-search demand and Share of Search inside the Video streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-prime-video-vs-netflix" publisher: "Brandwave" --- # Amazon Prime Video vs Netflix: Which is more popular by branded search? Which is more popular in search, Amazon Prime Video or Netflix? Compare estimated monthly branded-search demand and Share of Search inside the Video streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Prime Video and Netflix - **Competitive set**: Video streaming services - **Market**: Global - **Month measured**: Aug 2026 - **Amazon Prime Video Share of Search**: 6.2% - **Netflix Share of Search**: 69% ## Which is more popular in search, Amazon Prime Video or Netflix? - In August 2026, Netflix had more branded searches than Amazon Prime Video among video streaming services worldwide. Netflix was estimated to have 83.1M branded searches compared to Amazon Prime Video’s 7.5M, and held a 69% Share of Search versus Amazon Prime Video’s 6.2%. - Netflix was ahead of Amazon Prime Video in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among video streaming services worldwide moved from 7.4% to 6.2%, and its estimated monthly branded searches moved from 9.1M to 7.5M. - Across the 11 months ending August 2026, Netflix’s estimated Share of Search among video streaming services worldwide moved from 67% to 69%, and its estimated monthly branded searches held steady at 83.1M. ## How did search popularity change for video streaming services worldwide in August 2026? - In August 2026, Netflix lost estimated Share of Search among video streaming services worldwide, from 70.8% to 69%. - Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026. ## Month by month | Month | Amazon Prime Video estimated searches | Amazon Prime Video Share of Search | Amazon Prime Video rank | Netflix estimated searches | Netflix Share of Search | Netflix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.1M | 7.4% | 3 | 83.1M | 67% | 1 | | Nov 2025 | 9.1M | 7.3% | 4 | 83.1M | 65.9% | 1 | | Dec 2025 | 9.1M | 6.4% | 4 | 101M | 70.7% | 1 | | Jan 2026 | 9.1M | 6.2% | 4 | 101M | 69% | 1 | | Feb 2026 | 7.5M | 6.2% | 4 | 83.1M | 69.1% | 1 | | Mar 2026 | 7.5M | 6% | 4 | 83.1M | 66.8% | 1 | | Apr 2026 | 9.1M | 7.3% | 4 | 83.1M | 66.8% | 1 | | May 2026 | 9.1M | 7.6% | 4 | 83.1M | 68.7% | 1 | | Jun 2026 | 7.5M | 6.3% | 4 | 83.1M | 69.6% | 1 | | Jul 2026 | 7.5M | 6.4% | 4 | 83.1M | 70.8% | 1 | | Aug 2026 | 7.5M | 6.2% | 4 | 83.1M | 69% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Prime Video’s and Netflix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Prime Video**: Measured on the search term “amazon prime video”. - **Netflix**: Measured on the search term “netflix”. - [Amazon Prime Video profile](/demand/global-en/brands/amazon-prime-video) - [Netflix profile](/demand/global-en/brands/netflix) - [All video streaming services worldwide](/demand/global-en/categories/video-streaming-services): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amazon Prime Video or Netflix? In August 2026, Netflix had more branded searches than Amazon Prime Video among video streaming services worldwide. Netflix was estimated to have 83.1M branded searches compared to Amazon Prime Video’s 7.5M, and held a 69% Share of Search versus Amazon Prime Video’s 6.2%. ## Cite this page Brandwave. "Amazon Prime Video vs Netflix: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazon-prime-video-vs-netflix This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-prime-video-vs-netflix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.