---
title: "Amazon Prime Video vs Disney+: Which is searched more?"
description: "Which is more popular in search, Amazon Prime Video or Disney+? Compare estimated monthly branded-search demand and Share of Search inside the Video streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-prime-video-vs-disney-plus"
publisher: "Brandwave"
---

# Amazon Prime Video vs Disney+: Which is searched more?

Which is more popular in search, Amazon Prime Video or Disney+? Compare estimated monthly branded-search demand and Share of Search inside the Video streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon Prime Video and Disney+
- **Competitive set**: Video streaming services
- **Market**: Global
- **Month measured**: Aug 2026
- **Amazon Prime Video Share of Search**: 6.2%
- **Disney+ Share of Search**: 13.8%

## Which is more popular in search, Amazon Prime Video or Disney+?

- In August 2026, Disney+ had more branded searches than Amazon Prime Video among video streaming services worldwide. Disney+ was estimated to have 16.6M branded searches compared to Amazon Prime Video’s 7.5M, and held a 13.8% Share of Search versus Amazon Prime Video’s 6.2%.
- Disney+ was ahead of Amazon Prime Video in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among video streaming services worldwide moved from 7.4% to 6.2%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among video streaming services worldwide moved from 13.4% to 13.8%, and its estimated monthly branded searches held steady at 16.6M.

## How did search popularity change for video streaming services worldwide in August 2026?

- In August 2026, Disney+ gained estimated Share of Search among video streaming services worldwide, from 11.6% to 13.8%.
- Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

## Month by month

| Month | Amazon Prime Video estimated searches | Amazon Prime Video Share of Search | Amazon Prime Video rank | Disney+ estimated searches | Disney+ Share of Search | Disney+ rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.1M | 7.4% | 3 | 16.6M | 13.4% | 2 |
| Nov 2025 | 9.1M | 7.3% | 4 | 16.6M | 13.2% | 2 |
| Dec 2025 | 9.1M | 6.4% | 4 | 16.6M | 11.6% | 2 |
| Jan 2026 | 9.1M | 6.2% | 4 | 16.6M | 11.3% | 2 |
| Feb 2026 | 7.5M | 6.2% | 4 | 13.6M | 11.3% | 2 |
| Mar 2026 | 7.5M | 6% | 4 | 16.6M | 13.3% | 2 |
| Apr 2026 | 9.1M | 7.3% | 4 | 13.6M | 10.9% | 2 |
| May 2026 | 9.1M | 7.6% | 4 | 13.6M | 11.2% | 2 |
| Jun 2026 | 7.5M | 6.3% | 4 | 13.6M | 11.4% | 2 |
| Jul 2026 | 7.5M | 6.4% | 4 | 13.6M | 11.6% | 2 |
| Aug 2026 | 7.5M | 6.2% | 4 | 16.6M | 13.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon Prime Video’s and Disney+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon Prime Video**: Measured on the search term “amazon prime video”.
- **Disney+**: Measured on the search term “disney plus”.

- [Amazon Prime Video profile](/demand/global-en/brands/amazon-prime-video)
- [Disney+ profile](/demand/global-en/brands/disney-plus)
- [All video streaming services worldwide](/demand/global-en/categories/video-streaming-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon Prime Video or Disney+?

In August 2026, Disney+ had more branded searches than Amazon Prime Video among video streaming services worldwide. Disney+ was estimated to have 16.6M branded searches compared to Amazon Prime Video’s 7.5M, and held a 13.8% Share of Search versus Amazon Prime Video’s 6.2%.

## Cite this page

Brandwave. "Amazon Prime Video vs Disney+: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-prime-video-vs-disney-plus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-prime-video-vs-disney-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.