---
title: "Amazon Prime Video vs Apple TV: Which is searched more?"
description: "Which is more popular in search, Amazon Prime Video or Apple TV? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-prime-video-vs-apple-tv"
publisher: "Brandwave"
---

# Amazon Prime Video vs Apple TV: Which is searched more?

Which is more popular in search, Amazon Prime Video or Apple TV? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon Prime Video and Apple TV
- **Competitive set**: Streaming services
- **Market**: Global
- **Month measured**: Aug 2026
- **Amazon Prime Video Share of Search**: 6.4%
- **Apple TV Share of Search**: 5.2%

## Which is more popular in search, Amazon Prime Video or Apple TV?

- In August 2026, Amazon Prime Video had more branded searches than Apple TV among streaming services worldwide. Amazon Prime Video was estimated to have 7.5M branded searches compared to Apple TV’s 6.1M, and held a 6.4% Share of Search versus Apple TV’s 5.2%.
- Amazon Prime Video was ahead of Apple TV in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among streaming services worldwide moved from 7.6% to 6.4%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
- Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming services worldwide moved from 4.2% to 5.2%, and its estimated monthly branded searches moved from 5M to 6.1M.

## How did search popularity change for streaming services worldwide in August 2026?

- In August 2026, Apple TV gained estimated Share of Search among streaming services worldwide, from 4.4% to 5.2%.
- Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

## Month by month

| Month | Amazon Prime Video estimated searches | Amazon Prime Video Share of Search | Amazon Prime Video rank | Apple TV estimated searches | Apple TV Share of Search | Apple TV rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.1M | 7.6% | 3 | 5M | 4.2% | 5 |
| Nov 2025 | 9.1M | 7.5% | 3 | 6.1M | 5.1% | 4 |
| Dec 2025 | 9.1M | 6.6% | 3 | 6.1M | 4.4% | 4 |
| Jan 2026 | 9.1M | 6.6% | 3 | 5M | 3.6% | 5 |
| Feb 2026 | 7.5M | 6.6% | 3 | 4.1M | 3.6% | 5 |
| Mar 2026 | 7.5M | 6.3% | 3 | 5M | 4.2% | 5 |
| Apr 2026 | 9.1M | 7.9% | 3 | 5M | 4.3% | 4 |
| May 2026 | 9.1M | 8% | 3 | 5M | 4.3% | 4 |
| Jun 2026 | 7.5M | 6.6% | 3 | 5M | 4.4% | 4 |
| Jul 2026 | 7.5M | 6.6% | 3 | 5M | 4.4% | 4 |
| Aug 2026 | 7.5M | 6.4% | 3 | 6.1M | 5.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon Prime Video’s and Apple TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon Prime Video**: Measured on the search term “amazon prime video”.
- **Apple TV**: Measured on the search term “apple tv”.

- [Amazon Prime Video profile](/demand/global-en/brands/amazon-prime-video)
- [Apple TV profile](/demand/global-en/brands/apple-tv)
- [All streaming services worldwide](/demand/global-en/categories/streaming-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon Prime Video or Apple TV?

In August 2026, Amazon Prime Video had more branded searches than Apple TV among streaming services worldwide. Amazon Prime Video was estimated to have 7.5M branded searches compared to Apple TV’s 6.1M, and held a 6.4% Share of Search versus Apple TV’s 5.2%.

## Cite this page

Brandwave. "Amazon Prime Video vs Apple TV: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-prime-video-vs-apple-tv

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-prime-video-vs-apple-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.