--- title: "Amazon Merch on Demand vs Zazzle: Which is searched more?" description: "Is Amazon Merch on Demand or Zazzle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Print on demand platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-merch-on-demand-vs-zazzle" publisher: "Brandwave" --- # Amazon Merch on Demand vs Zazzle: Which is searched more? Is Amazon Merch on Demand or Zazzle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Print on demand platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Merch on Demand and Zazzle - **Competitive set**: Print on demand platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Merch on Demand Share of Search**: 2.1% - **Zazzle Share of Search**: 15.9% ## Is Amazon Merch on Demand or Zazzle more popular in search? - In September 2026, Zazzle had more branded searches than Amazon Merch on Demand among print on demand platforms worldwide. Zazzle had about 368,000 branded searches, while Amazon Merch on Demand had 49,300. Zazzle made up 15.9% of all print on demand platform searches we track, and Amazon Merch on Demand accounted for 2.1%. - Zazzle was ahead of Amazon Merch on Demand in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Merch on Demand’s share of searches among print on demand platforms worldwide moved from 3.3% to 2.1%, and its estimated monthly branded searches moved from 90K to 49.3K. - Across the 12 months ending September 2026, Zazzle’s share of searches among print on demand platforms worldwide moved from 16.6% to 15.9%, and its estimated monthly branded searches moved from 450K to 368K. ## Top print on demand platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Merch on Demand was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zazzle did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Printify | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Printful | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Gelato | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Redbubble | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon Merch on Demand | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Fourthwall | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Zazzle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Society6 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gooten | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about print on demand platforms - Asked ChatGPT "Which print on demand platform should I use?": 1. Printify, 2. Printful, 3. Gelato, 4. Redbubble - Asked ChatGPT "What are the best print on demand platforms?": 1. Printify, 2. Printful, 3. Gelato, 4. Redbubble, 5. Amazon Merch on Demand, 6. Fourthwall - Asked ChatGPT "What's the best print on demand platform for a small online store?": 1. Printify, 2. Printful, 3. Gelato, 4. Fourthwall - Searched Google, AI Overview "print on demand platforms": 1. Printify, 2. Printful, 3. Gelato, 4. Amazon Merch on Demand, 5. Redbubble - Searched Google, AI Overview "shopify print on demand": 1. Printify, 2. Printful, 3. Gelato Not named in any answer: Zazzle, Society6 and Gooten. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for print on demand platforms worldwide in September 2026? - Estimated monthly branded searches for Amazon Merch on Demand worldwide fell 45.2% over 12 measured months, from 90K to 49.3K in September 2026. - Estimated monthly branded searches for Zazzle worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Month by month | Month | Amazon Merch on Demand estimated searches | Amazon Merch on Demand Share of Search | Amazon Merch on Demand rank | Zazzle estimated searches | Zazzle Share of Search | Zazzle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90K | 3.3% | 5 | 450K | 16.6% | 3 | | Nov 2025 | 73.6K | 2.6% | 7 | 550K | 19.4% | 3 | | Dec 2025 | 73.6K | 2.7% | 7 | 450K | 16.4% | 3 | | Jan 2026 | 73.6K | 2.5% | 7 | 450K | 15.5% | 3 | | Feb 2026 | 60.2K | 2.4% | 7 | 450K | 17.8% | 3 | | Mar 2026 | 67.6K | 2.2% | 7 | 550K | 18.1% | 3 | | Apr 2026 | 66.2K | 2.5% | 6 | 550K | 20.4% | 3 | | May 2026 | 66.2K | 2.7% | 6 | 450K | 18.2% | 3 | | Jun 2026 | 54.2K | 2.3% | 7 | 368K | 15.6% | 3 | | Jul 2026 | 54.2K | 2.4% | 7 | 368K | 16.3% | 3 | | Aug 2026 | 54.2K | 2.3% | 7 | 368K | 15.4% | 3 | | Sep 2026 | 49.3K | 2.1% | 7 | 368K | 15.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Merch on Demand’s and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Merch on Demand**: Measured on the search terms “amazon merch on demand” and “merch by amazon”, summed into one figure. - **Zazzle**: Measured on the search term “zazzle”. - [Amazon Merch on Demand profile](/demand/global-en/brands/amazon-merch-on-demand) - [Zazzle profile](/demand/global-en/brands/zazzle) - [All print on demand platforms worldwide](/demand/global-en/categories/print-on-demand-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Merch on Demand or Zazzle more popular in search? In September 2026, Zazzle had more branded searches than Amazon Merch on Demand among print on demand platforms worldwide. Zazzle had about 368,000 branded searches, while Amazon Merch on Demand had 49,300. Zazzle made up 15.9% of all print on demand platform searches we track, and Amazon Merch on Demand accounted for 2.1%. ## Cite this page Brandwave. "Amazon Merch on Demand vs Zazzle: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-merch-on-demand-vs-zazzle This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-merch-on-demand-vs-zazzle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.