--- title: "Amazon Merch on Demand vs Shopify: Which is searched more?" description: "Is Amazon Merch on Demand or Shopify more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Merch platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-merch-on-demand-vs-shopify" publisher: "Brandwave" --- # Amazon Merch on Demand vs Shopify: Which is searched more? Is Amazon Merch on Demand or Shopify more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Merch platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Merch on Demand and Shopify - **Competitive set**: Merch platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Merch on Demand Share of Search**: 0.71% - **Shopify Share of Search**: 72.7% ## Is Amazon Merch on Demand or Shopify more popular in search? - In September 2026, Shopify had more branded searches than Amazon Merch on Demand among merch platforms worldwide. Shopify had about 5 million branded searches, while Amazon Merch on Demand had 49,300. Shopify made up 72.7% of all merch platform searches we track, and Amazon Merch on Demand accounted for 0.71%. - Shopify was ahead of Amazon Merch on Demand in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Merch on Demand’s share of searches among merch platforms worldwide moved from 1.3% to 0.71%, and its estimated monthly branded searches moved from 90K to 49.3K. - Across the 12 months ending September 2026, Shopify’s share of searches among merch platforms worldwide moved from 69.7% to 72.7%, and its estimated monthly branded searches held steady at 5M. ## Top merch platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shopify was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Amazon Merch on Demand was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Amazon Merch on Demand and Shopify were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Printify | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Printful | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fourthwall | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Shopify | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Amazon Merch on Demand | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Redbubble | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Spring | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about merch platforms - Asked ChatGPT "Which merch platform should I use?": 1. Fourthwall, 2. Printify, 3. Shopify, 4. Printful - Asked ChatGPT "What are the best merch platforms?": 1. Fourthwall, 2. Shopify, 3. Printify, 4. Printful, 5. Spring, 6. Redbubble - Asked ChatGPT "What's the best merch platform for branded merchandise?": 1. Printful, 2. Printify - Searched Google, AI Overview "print on demand platform": 1. Printify, 2. Printful, 3. Amazon Merch on Demand, 4. Shopify, 5. Redbubble - Searched Google, AI Overview "sell merch online": 1. Printify, 2. Printful, 3. Amazon Merch on Demand, 4. Shopify Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for merch platforms worldwide in September 2026? - In September 2026, Shopify gained share of searches among merch platforms worldwide, from 72.1% to 72.7%. - Estimated monthly branded searches for Amazon Merch on Demand worldwide fell 45.2% over 12 measured months, from 90K to 49.3K in September 2026. ## Month by month | Month | Amazon Merch on Demand estimated searches | Amazon Merch on Demand Share of Search | Amazon Merch on Demand rank | Shopify estimated searches | Shopify Share of Search | Shopify rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90K | 1.3% | 5 | 5M | 69.7% | 1 | | Nov 2025 | 73.6K | 1% | 6 | 5M | 69.6% | 1 | | Dec 2025 | 73.6K | 1% | 6 | 5M | 69.6% | 1 | | Jan 2026 | 73.6K | 1% | 6 | 5M | 68.1% | 1 | | Feb 2026 | 60.2K | 0.86% | 6 | 5M | 71.5% | 1 | | Mar 2026 | 67.6K | 0.91% | 6 | 5M | 67.6% | 1 | | Apr 2026 | 66.2K | 0.93% | 6 | 5M | 70.8% | 1 | | May 2026 | 66.2K | 0.95% | 6 | 5M | 72.1% | 1 | | Jun 2026 | 54.2K | 0.78% | 6 | 5M | 72.4% | 1 | | Jul 2026 | 54.2K | 0.79% | 6 | 5M | 73.5% | 1 | | Aug 2026 | 54.2K | 0.78% | 6 | 5M | 72.1% | 1 | | Sep 2026 | 49.3K | 0.71% | 6 | 5M | 72.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Merch on Demand’s and Shopify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Merch on Demand**: Measured on the search terms “amazon merch on demand” and “merch by amazon”, summed into one figure. - **Shopify**: Measured on the search terms “shopify”, “shopify checkout” and “shopify ecommerce”, summed into one figure. - [Amazon Merch on Demand profile](/demand/global-en/brands/amazon-merch-on-demand) - [Shopify profile](/demand/global-en/brands/shopify) - [All merch platforms worldwide](/demand/global-en/categories/merch-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Merch on Demand or Shopify more popular in search? In September 2026, Shopify had more branded searches than Amazon Merch on Demand among merch platforms worldwide. Shopify had about 5 million branded searches, while Amazon Merch on Demand had 49,300. Shopify made up 72.7% of all merch platform searches we track, and Amazon Merch on Demand accounted for 0.71%. ## Cite this page Brandwave. "Amazon Merch on Demand vs Shopify: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-merch-on-demand-vs-shopify This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-merch-on-demand-vs-shopify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.