--- title: "Amazon Kinesis vs Google Pub/Sub: Which is more popular by branded search?" description: "Which is more popular in search, Amazon Kinesis or Google Pub/Sub? Compare estimated monthly branded-search demand and Share of Search inside the Event streaming platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-kinesis-vs-google-pub-sub" publisher: "Brandwave" --- # Amazon Kinesis vs Google Pub/Sub: Which is more popular by branded search? Which is more popular in search, Amazon Kinesis or Google Pub/Sub? Compare estimated monthly branded-search demand and Share of Search inside the Event streaming platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Kinesis and Google Pub/Sub - **Competitive set**: Event streaming platforms - **Market**: Global - **Month measured**: Aug 2026 - **Amazon Kinesis Share of Search**: 5.3% - **Google Pub/Sub Share of Search**: 4.7% ## Which is more popular in search, Amazon Kinesis or Google Pub/Sub? - In August 2026, Amazon Kinesis had more branded searches than Google Pub/Sub among event streaming platforms worldwide. Amazon Kinesis was estimated to have 5.4K branded searches compared to Google Pub/Sub’s 4.8K, and held a 5.3% Share of Search versus Google Pub/Sub’s 4.7%. - The lead changed hands 6 times in the 11 months ending August 2026: Google Pub/Sub took it in November 2025, Amazon Kinesis took it in January 2026, Google Pub/Sub took it in February 2026, Amazon Kinesis took it in May 2026, Google Pub/Sub took it in July 2026, Amazon Kinesis took it in August 2026. - Across the 11 months ending August 2026, Amazon Kinesis’ estimated Share of Search among event streaming platforms worldwide moved from 6.4% to 5.3%, and its estimated monthly branded searches moved from 9.9K to 5.4K. - Across the 11 months ending August 2026, Google Pub/Sub’s estimated Share of Search among event streaming platforms worldwide moved from 5.7% to 4.7%, and its estimated monthly branded searches moved from 8.8K to 4.8K. ## How did search popularity change for event streaming platforms worldwide in August 2026? - In August 2026, Google Pub/Sub lost estimated Share of Search among event streaming platforms worldwide, from 5.6% to 4.7%. - In August 2026, Amazon Kinesis rose from 4th to 3rd among event streaming platforms worldwide. ## Month by month | Month | Amazon Kinesis estimated searches | Amazon Kinesis Share of Search | Amazon Kinesis rank | Google Pub/Sub estimated searches | Google Pub/Sub Share of Search | Google Pub/Sub rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 6.4% | 3 | 8.8K | 5.7% | 4 | | Nov 2025 | 8.1K | 5.8% | 4 | 8.8K | 6.3% | 3 | | Dec 2025 | 6.6K | 2.5% | 4 | 7.2K | 2.7% | 3 | | Jan 2026 | 8.1K | 5.7% | 3 | 7.2K | 5.1% | 4 | | Feb 2026 | 6.6K | 4.7% | 4 | 7.2K | 5.2% | 3 | | Mar 2026 | 8.1K | 4.8% | 4 | 8.8K | 5.2% | 3 | | Apr 2026 | 6.6K | 4.7% | 4 | 7.2K | 5.2% | 3 | | May 2026 | 6.6K | 4.8% | 3 | 5.8K | 4.2% | 4 | | Jun 2026 | 6.6K | 5.7% | 3 | 5.8K | 5% | 4 | | Jul 2026 | 5.4K | 5.3% | 4 | 5.8K | 5.6% | 3 | | Aug 2026 | 5.4K | 5.3% | 3 | 4.8K | 4.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Kinesis’ and Google Pub/Sub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Kinesis**: Measured on the search term “aws kinesis”. - **Google Pub/Sub**: Measured on the search terms “google pub sub” and “google pubsub”, summed into one figure. - [Amazon Kinesis profile](/demand/global-en/brands/amazon-kinesis) - [Google Pub/Sub profile](/demand/global-en/brands/google-pub-sub) - [All event streaming platforms worldwide](/demand/global-en/categories/event-streaming-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amazon Kinesis or Google Pub/Sub? In August 2026, Amazon Kinesis had more branded searches than Google Pub/Sub among event streaming platforms worldwide. Amazon Kinesis was estimated to have 5.4K branded searches compared to Google Pub/Sub’s 4.8K, and held a 5.3% Share of Search versus Google Pub/Sub’s 4.7%. ## Cite this page Brandwave. "Amazon Kinesis vs Google Pub/Sub: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazon-kinesis-vs-google-pub-sub This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-kinesis-vs-google-pub-sub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.