--- title: "Amazon Kinesis vs Apache Kafka: Which is more popular by branded search?" description: "Which is more popular in search, Amazon Kinesis or Apache Kafka? Compare estimated monthly branded-search demand and Share of Search inside the Event streaming platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-kinesis-vs-apache-kafka" publisher: "Brandwave" --- # Amazon Kinesis vs Apache Kafka: Which is more popular by branded search? Which is more popular in search, Amazon Kinesis or Apache Kafka? Compare estimated monthly branded-search demand and Share of Search inside the Event streaming platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Kinesis and Apache Kafka - **Competitive set**: Event streaming platforms - **Market**: Global - **Month measured**: Aug 2026 - **Amazon Kinesis Share of Search**: 5.3% - **Apache Kafka Share of Search**: 39.8% ## Which is more popular in search, Amazon Kinesis or Apache Kafka? - In August 2026, Apache Kafka had more branded searches than Amazon Kinesis among event streaming platforms worldwide. Apache Kafka was estimated to have 40.5K branded searches compared to Amazon Kinesis’ 5.4K, and held a 39.8% Share of Search versus Amazon Kinesis’ 5.3%. - Apache Kafka was ahead of Amazon Kinesis in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Amazon Kinesis’ estimated Share of Search among event streaming platforms worldwide moved from 6.4% to 5.3%, and its estimated monthly branded searches moved from 9.9K to 5.4K. - Across the 11 months ending August 2026, Apache Kafka’s estimated Share of Search among event streaming platforms worldwide moved from 38.9% to 39.8%, and its estimated monthly branded searches moved from 60.5K to 40.5K. ## How did search popularity change for event streaming platforms worldwide in August 2026? - In August 2026, Amazon Kinesis rose from 4th to 3rd among event streaming platforms worldwide. - Estimated monthly branded searches for Apache Kafka worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. ## Month by month | Month | Amazon Kinesis estimated searches | Amazon Kinesis Share of Search | Amazon Kinesis rank | Apache Kafka estimated searches | Apache Kafka Share of Search | Apache Kafka rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 6.4% | 3 | 60.5K | 38.9% | 2 | | Nov 2025 | 8.1K | 5.8% | 4 | 60.5K | 43.1% | 1 | | Dec 2025 | 6.6K | 2.5% | 4 | 49.5K | 18.6% | 2 | | Jan 2026 | 8.1K | 5.7% | 3 | 49.5K | 35.1% | 2 | | Feb 2026 | 6.6K | 4.7% | 4 | 49.5K | 35.4% | 2 | | Mar 2026 | 8.1K | 4.8% | 4 | 60.5K | 35.5% | 2 | | Apr 2026 | 6.6K | 4.7% | 4 | 49.5K | 35.6% | 2 | | May 2026 | 6.6K | 4.8% | 3 | 49.5K | 35.9% | 2 | | Jun 2026 | 6.6K | 5.7% | 3 | 40.5K | 35.1% | 2 | | Jul 2026 | 5.4K | 5.3% | 4 | 40.5K | 39.4% | 2 | | Aug 2026 | 5.4K | 5.3% | 3 | 40.5K | 39.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Kinesis’ and Apache Kafka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Kinesis**: Measured on the search term “aws kinesis”. - **Apache Kafka**: Measured on the search term “apache kafka”. - [Amazon Kinesis profile](/demand/global-en/brands/amazon-kinesis) - [Apache Kafka profile](/demand/global-en/brands/apache-kafka) - [All event streaming platforms worldwide](/demand/global-en/categories/event-streaming-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amazon Kinesis or Apache Kafka? In August 2026, Apache Kafka had more branded searches than Amazon Kinesis among event streaming platforms worldwide. Apache Kafka was estimated to have 40.5K branded searches compared to Amazon Kinesis’ 5.4K, and held a 39.8% Share of Search versus Amazon Kinesis’ 5.3%. ## Cite this page Brandwave. "Amazon Kinesis vs Apache Kafka: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazon-kinesis-vs-apache-kafka This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-kinesis-vs-apache-kafka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.