---
title: "Amazon KDP vs Lulu: Which is more popular by branded search?"
description: "Which is more popular in search, Amazon KDP or Lulu? Compare estimated monthly branded-search demand and Share of Search inside the Self publishing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-kdp-vs-lulu-publishing"
publisher: "Brandwave"
---

# Amazon KDP vs Lulu: Which is more popular by branded search?

Which is more popular in search, Amazon KDP or Lulu? Compare estimated monthly branded-search demand and Share of Search inside the Self publishing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon KDP and Lulu
- **Competitive set**: Self publishing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Amazon KDP Share of Search**: 90.3%
- **Lulu Share of Search**: 0.6%

## Which is more popular in search, Amazon KDP or Lulu?

- In August 2026, Amazon KDP had more branded searches than Lulu among self publishing platforms worldwide. Amazon KDP was estimated to have 1.5M branded searches compared to Lulu’s 9.9K, and held a 90.3% Share of Search versus Lulu’s 0.6%.
- Amazon KDP was ahead of Lulu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon KDP’s estimated Share of Search among self publishing platforms worldwide moved from 89.2% to 90.3%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
- Across the 11 months ending August 2026, Lulu’s estimated Share of Search among self publishing platforms worldwide moved from 0.59% to 0.6%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

## How did search popularity change for self publishing platforms worldwide in August 2026?

- In August 2026, Amazon KDP gained estimated Share of Search among self publishing platforms worldwide, from 89.2% to 90.3%.
- Estimated monthly branded searches for Lulu worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

## Month by month

| Month | Amazon KDP estimated searches | Amazon KDP Share of Search | Amazon KDP rank | Lulu estimated searches | Lulu Share of Search | Lulu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 89.2% | 1 | 8.1K | 0.59% | 5 |
| Nov 2025 | 1M | 87.1% | 1 | 8.1K | 0.71% | 5 |
| Dec 2025 | 1.2M | 89.2% | 1 | 8.1K | 0.59% | 5 |
| Jan 2026 | 1.2M | 88.2% | 1 | 8.1K | 0.59% | 5 |
| Feb 2026 | 1M | 87.7% | 1 | 6.6K | 0.58% | 5 |
| Mar 2026 | 1.2M | 89.2% | 1 | 8.1K | 0.59% | 5 |
| Apr 2026 | 1.2M | 89.1% | 1 | 8.1K | 0.59% | 5 |
| May 2026 | 1.2M | 89.6% | 1 | 8.1K | 0.59% | 5 |
| Jun 2026 | 1.2M | 90% | 1 | 8.1K | 0.6% | 5 |
| Jul 2026 | 1.2M | 89.2% | 1 | 8.1K | 0.59% | 5 |
| Aug 2026 | 1.5M | 90.3% | 1 | 9.9K | 0.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon KDP’s and Lulu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon KDP**: Measured on the search term “amazon kdp”.
- **Lulu**: Measured on the search term “lulu publishing”.

- [Amazon KDP profile](/demand/global-en/brands/amazon-kdp)
- [Lulu profile](/demand/global-en/brands/lulu-publishing)
- [All self publishing platforms worldwide](/demand/global-en/categories/self-publishing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon KDP or Lulu?

In August 2026, Amazon KDP had more branded searches than Lulu among self publishing platforms worldwide. Amazon KDP was estimated to have 1.5M branded searches compared to Lulu’s 9.9K, and held a 90.3% Share of Search versus Lulu’s 0.6%.

## Cite this page

Brandwave. "Amazon KDP vs Lulu: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazon-kdp-vs-lulu-publishing

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-kdp-vs-lulu-publishing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.