--- title: "Amazon KDP vs Barnes & Noble Press: Which is searched more?" description: "Is Amazon KDP or Barnes & Noble Press more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self publishing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-kdp-vs-barnes-and-noble-press" publisher: "Brandwave" --- # Amazon KDP vs Barnes & Noble Press: Which is searched more? Is Amazon KDP or Barnes & Noble Press more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self publishing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon KDP and Barnes & Noble Press - **Competitive set**: Self publishing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon KDP Share of Search**: 47.5% - **Barnes & Noble Press Share of Search**: 0.58% ## Is Amazon KDP or Barnes & Noble Press more popular in search? - In September 2026, Amazon KDP had more branded searches than Barnes & Noble Press among self publishing platforms worldwide. Amazon KDP had about 1.8 million branded searches, while Barnes & Noble Press had 22,200. Amazon KDP made up 47.5% of all self publishing platform searches we track, and Barnes & Noble Press accounted for 0.58%. - Amazon KDP was ahead of Barnes & Noble Press in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon KDP’s share of searches among self publishing platforms worldwide moved from 46.6% to 47.5%, and its estimated monthly branded searches moved from 1.2M to 1.8M. - Across the 12 months ending September 2026, Barnes & Noble Press’ share of searches among self publishing platforms worldwide moved from 0.69% to 0.58%, and its estimated monthly branded searches moved from 18.1K to 22.2K. ## Top self publishing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon KDP was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Barnes & Noble Press was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Barnes & Noble Press was listed before Amazon KDP in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Kindle Direct Publishing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Draft2Digital | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | IngramSpark | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Lulu | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Barnes & Noble Press | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Amazon KDP | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Kobo Writing Life | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Smashwords | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about self publishing platforms - Asked ChatGPT "Which self publishing platform should I use?": 1. Amazon Kindle Direct Publishing, 2. IngramSpark, 3. Draft2Digital, 4. Lulu, 5. Amazon KDP - Asked ChatGPT "What are the best self publishing platforms?": 1. Amazon Kindle Direct Publishing, 2. IngramSpark, 3. Draft2Digital, 4. Lulu, 5. Barnes & Noble Press, 6. Amazon KDP - Asked ChatGPT "What's the best self publishing platform for independent authors?": 1. Amazon KDP, 2. IngramSpark, 3. Draft2Digital, 4. Lulu, 5. Kobo Writing Life, 6. Amazon Kindle Direct Publishing - Searched Google, AI Overview "self publishing platform": 1. Amazon Kindle Direct Publishing, 2. Kobo Writing Life, 3. Barnes & Noble Press, 4. Draft2Digital, 5. Smashwords, 6. IngramSpark, 7. Lulu - Searched Google, AI Overview "publish a book online": 1. Amazon Kindle Direct Publishing, 2. Barnes & Noble Press, 3. Lulu, 4. Draft2Digital Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for self publishing platforms worldwide in September 2026? - In September 2026, Amazon KDP gained share of searches among self publishing platforms worldwide, from 46.9% to 47.5%. - Estimated monthly branded searches for Barnes & Noble Press worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026. ## Month by month | Month | Amazon KDP estimated searches | Amazon KDP Share of Search | Amazon KDP rank | Barnes & Noble Press estimated searches | Barnes & Noble Press Share of Search | Barnes & Noble Press rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 46.6% | 1 | 18.1K | 0.69% | 6 | | Nov 2025 | 1M | 45.9% | 1 | 18.1K | 0.83% | 6 | | Dec 2025 | 1.2M | 46.6% | 1 | 18.1K | 0.69% | 6 | | Jan 2026 | 1.2M | 46.4% | 1 | 18.1K | 0.69% | 6 | | Feb 2026 | 1M | 46.1% | 1 | 18.1K | 0.83% | 6 | | Mar 2026 | 1.2M | 46.6% | 1 | 18.1K | 0.69% | 6 | | Apr 2026 | 1.2M | 46.6% | 1 | 18.1K | 0.69% | 6 | | May 2026 | 1.2M | 46.7% | 1 | 18.1K | 0.69% | 6 | | Jun 2026 | 1.2M | 46.8% | 1 | 18.1K | 0.69% | 6 | | Jul 2026 | 1.2M | 46.6% | 1 | 18.1K | 0.69% | 6 | | Aug 2026 | 1.5M | 46.9% | 1 | 22.2K | 0.69% | 6 | | Sep 2026 | 1.8M | 47.5% | 1 | 22.2K | 0.58% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon KDP’s and Barnes & Noble Press’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon KDP**: Measured on the search term “amazonkdp”. - **Barnes & Noble Press**: Measured on the search term “barnes & noble press”. - [Amazon KDP profile](/demand/global-en/brands/amazon-kdp) - [Barnes & Noble Press profile](/demand/global-en/brands/barnes-and-noble-press) - [All self publishing platforms worldwide](/demand/global-en/categories/self-publishing-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon KDP or Barnes & Noble Press more popular in search? In September 2026, Amazon KDP had more branded searches than Barnes & Noble Press among self publishing platforms worldwide. Amazon KDP had about 1.8 million branded searches, while Barnes & Noble Press had 22,200. Amazon KDP made up 47.5% of all self publishing platform searches we track, and Barnes & Noble Press accounted for 0.58%. ## Cite this page Brandwave. "Amazon KDP vs Barnes & Noble Press: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-kdp-vs-barnes-and-noble-press This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-kdp-vs-barnes-and-noble-press. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.