--- title: "Amazon KDP vs Amazon Kindle Direct Publishing: Which is searched more?" description: "Is Amazon KDP or Amazon Kindle Direct Publishing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self publishing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-kdp-vs-amazon-kindle-direct-publishing" publisher: "Brandwave" --- # Amazon KDP vs Amazon Kindle Direct Publishing: Which is searched more? Is Amazon KDP or Amazon Kindle Direct Publishing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self publishing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon KDP and Amazon Kindle Direct Publishing - **Competitive set**: Self publishing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon KDP Share of Search**: 47.5% - **Amazon Kindle Direct Publishing Share of Search**: 47.5% ## Is Amazon KDP or Amazon Kindle Direct Publishing more popular in search? - In September 2026, Amazon KDP and Amazon Kindle Direct Publishing were level in searches among self publishing platforms worldwide, with an estimated 1.8M branded searches each, at 47.5% of the total each. - Amazon KDP was ahead of Amazon Kindle Direct Publishing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon KDP’s share of searches among self publishing platforms worldwide moved from 46.6% to 47.5%, and its estimated monthly branded searches moved from 1.2M to 1.8M. - Across the 12 months ending September 2026, Amazon Kindle Direct Publishing’s share of searches among self publishing platforms worldwide moved from 46.6% to 47.5%, and its estimated monthly branded searches moved from 1.2M to 1.8M. ## Top self publishing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Kindle Direct Publishing appeared in all five answers. Amazon KDP was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Kindle Direct Publishing was listed before Amazon KDP in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Kindle Direct Publishing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Draft2Digital | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | IngramSpark | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Lulu | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Barnes & Noble Press | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Amazon KDP | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Kobo Writing Life | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Smashwords | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about self publishing platforms - Asked ChatGPT "Which self publishing platform should I use?": 1. Amazon Kindle Direct Publishing, 2. IngramSpark, 3. Draft2Digital, 4. Lulu, 5. Amazon KDP - Asked ChatGPT "What are the best self publishing platforms?": 1. Amazon Kindle Direct Publishing, 2. IngramSpark, 3. Draft2Digital, 4. Lulu, 5. Barnes & Noble Press, 6. Amazon KDP - Asked ChatGPT "What's the best self publishing platform for independent authors?": 1. Amazon KDP, 2. IngramSpark, 3. Draft2Digital, 4. Lulu, 5. Kobo Writing Life, 6. Amazon Kindle Direct Publishing - Searched Google, AI Overview "self publishing platform": 1. Amazon Kindle Direct Publishing, 2. Kobo Writing Life, 3. Barnes & Noble Press, 4. Draft2Digital, 5. Smashwords, 6. IngramSpark, 7. Lulu - Searched Google, AI Overview "publish a book online": 1. Amazon Kindle Direct Publishing, 2. Barnes & Noble Press, 3. Lulu, 4. Draft2Digital Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for self publishing platforms worldwide in September 2026? - In September 2026, Amazon KDP gained share of searches among self publishing platforms worldwide, from 46.9% to 47.5%. - In September 2026, Amazon Kindle Direct Publishing gained share of searches among self publishing platforms worldwide, from 46.9% to 47.5%. ## Month by month | Month | Amazon KDP estimated searches | Amazon KDP Share of Search | Amazon KDP rank | Amazon Kindle Direct Publishing estimated searches | Amazon Kindle Direct Publishing Share of Search | Amazon Kindle Direct Publishing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 46.6% | 1 | 1.2M | 46.6% | 2 | | Nov 2025 | 1M | 45.9% | 1 | 1M | 45.9% | 2 | | Dec 2025 | 1.2M | 46.6% | 1 | 1.2M | 46.6% | 2 | | Jan 2026 | 1.2M | 46.4% | 1 | 1.2M | 46.4% | 2 | | Feb 2026 | 1M | 46.1% | 1 | 1M | 46.1% | 2 | | Mar 2026 | 1.2M | 46.6% | 1 | 1.2M | 46.6% | 2 | | Apr 2026 | 1.2M | 46.6% | 1 | 1.2M | 46.6% | 2 | | May 2026 | 1.2M | 46.7% | 1 | 1.2M | 46.7% | 2 | | Jun 2026 | 1.2M | 46.8% | 1 | 1.2M | 46.8% | 2 | | Jul 2026 | 1.2M | 46.6% | 1 | 1.2M | 46.6% | 2 | | Aug 2026 | 1.5M | 46.9% | 1 | 1.5M | 46.9% | 2 | | Sep 2026 | 1.8M | 47.5% | 1 | 1.8M | 47.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon KDP’s and Amazon Kindle Direct Publishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon KDP**: Measured on the search term “amazonkdp”. - **Amazon Kindle Direct Publishing**: Measured on the search term “amazon kindle direct publishing”. - [Amazon KDP profile](/demand/global-en/brands/amazon-kdp) - [Amazon Kindle Direct Publishing profile](/demand/global-en/brands/amazon-kindle-direct-publishing) - [All self publishing platforms worldwide](/demand/global-en/categories/self-publishing-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon KDP or Amazon Kindle Direct Publishing more popular in search? In September 2026, Amazon KDP and Amazon Kindle Direct Publishing were level in searches among self publishing platforms worldwide, with an estimated 1.8M branded searches each, at 47.5% of the total each. ## Cite this page Brandwave. "Amazon KDP vs Amazon Kindle Direct Publishing: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-kdp-vs-amazon-kindle-direct-publishing This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-kdp-vs-amazon-kindle-direct-publishing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.