---
title: "Amazon IVS vs Mux: Which is searched more?"
description: "Is Amazon IVS or Mux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video streaming APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-ivs-vs-mux"
publisher: "Brandwave"
---

# Amazon IVS vs Mux: Which is searched more?

Is Amazon IVS or Mux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video streaming APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon IVS and Mux
- **Competitive set**: Video streaming APIs
- **Market**: Global
- **Month measured**: Sep 2026
- **Amazon IVS Share of Search**: 0.81%
- **Mux Share of Search**: 2%

## Is Amazon IVS or Mux more popular in search?

- In September 2026, Mux had more branded searches than Amazon IVS among video streaming APIs worldwide. Mux had about 2,200 branded searches, while Amazon IVS had 880. Mux made up 2% of all video streaming API searches we track, and Amazon IVS accounted for 0.81%.
- Mux was ahead of Amazon IVS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon IVS’s share of searches among video streaming APIs worldwide moved from 1.7% to 0.81%, and its estimated monthly branded searches moved from 1.3K to 880.
- Across the 12 months ending September 2026, Mux’s share of searches among video streaming APIs worldwide moved from 2.7% to 2%, and its estimated monthly branded searches moved from 2.1K to 2.2K.

## How did search popularity change for video streaming APIs worldwide in September 2026?

- In September 2026, api.video overtook Mux to rank 4th among video streaming APIs worldwide, with 2.7% of the searches.
- Estimated monthly branded searches for Amazon IVS worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

## Month by month

| Month | Amazon IVS estimated searches | Amazon IVS Share of Search | Amazon IVS rank | Mux estimated searches | Mux Share of Search | Mux rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 1.7% | 6 | 2.1K | 2.7% | 4 |
| Nov 2025 | 1.3K | 1.8% | 6 | 1.7K | 2.2% | 4 |
| Dec 2025 | 880 | 1.2% | 6 | 1.9K | 2.6% | 4 |
| Jan 2026 | 1K | 1.1% | 6 | 2.3K | 2.6% | 4 |
| Feb 2026 | 1K | 1.1% | 6 | 2K | 2.3% | 4 |
| Mar 2026 | 1K | 1.1% | 6 | 2.5K | 2.8% | 4 |
| Apr 2026 | 1K | 1.1% | 6 | 2.4K | 2.7% | 4 |
| May 2026 | 880 | 1% | 6 | 2.3K | 2.6% | 5 |
| Jun 2026 | 1K | 1.1% | 6 | 2.2K | 2.6% | 4 |
| Jul 2026 | 880 | 1% | 6 | 2.3K | 2.6% | 4 |
| Aug 2026 | 880 | 0.86% | 6 | 2.2K | 2.1% | 4 |
| Sep 2026 | 880 | 0.81% | 6 | 2.2K | 2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon IVS’s and Mux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon IVS**: Measured on the search term “amazon ivs”.
- **Mux**: Measured on the search terms “mux api”, “mux hosting”, “mux video” and “mux video hosting”, summed into one figure.

- [Amazon IVS profile](/demand/global-en/brands/amazon-ivs)
- [Mux profile](/demand/global-en/brands/mux)
- [All video streaming APIs worldwide](/demand/global-en/categories/video-streaming-apis): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Amazon IVS or Mux more popular in search?

In September 2026, Mux had more branded searches than Amazon IVS among video streaming APIs worldwide. Mux had about 2,200 branded searches, while Amazon IVS had 880. Mux made up 2% of all video streaming API searches we track, and Amazon IVS accounted for 0.81%.

## Cite this page

Brandwave. "Amazon IVS vs Mux: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-ivs-vs-mux

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-ivs-vs-mux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.