--- title: "Amazon Handmade vs Etsy: Which is searched more?" description: "Is Amazon Handmade or Etsy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handmade and print marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-handmade-vs-etsy" publisher: "Brandwave" --- # Amazon Handmade vs Etsy: Which is searched more? Is Amazon Handmade or Etsy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handmade and print marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Handmade and Etsy - **Competitive set**: Handmade and print marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Handmade Share of Search**: 0.13% - **Etsy Share of Search**: 97.3% ## Is Amazon Handmade or Etsy more popular in search? - In September 2026, Etsy had more branded searches than Amazon Handmade among handmade and print marketplaces worldwide. Etsy had about 20.4 million branded searches, while Amazon Handmade had 27,100. Etsy made up 97.3% of all handmade and print marketplace searches we track, and Amazon Handmade accounted for 0.13%. - Etsy was ahead of Amazon Handmade in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Handmade’s share of searches among handmade and print marketplaces worldwide moved from 0.19% to 0.13%, and its estimated monthly branded searches moved from 40.5K to 27.1K. - Across the 12 months ending September 2026, Etsy’s share of searches among handmade and print marketplaces worldwide moved from 96.2% to 97.3%, and its estimated monthly branded searches held steady at 20.4M. ## Top handmade and print marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Etsy appeared in all five answers. Amazon Handmade was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Etsy was listed before Amazon Handmade in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Etsy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon Handmade | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Uncommon Goods | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Goimagine | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Zazzle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Society6 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handmade and print marketplaces - Asked ChatGPT "Which handmade marketplace should I shop at?": 1. Etsy - Asked ChatGPT "What are the best handmade marketplaces?": 1. Etsy, 2. Goimagine, 3. Amazon Handmade - Asked ChatGPT "What's the best handmade marketplace for custom gifts for family?": 1. Etsy, 2. Uncommon Goods, 3. Amazon Handmade - Searched Google, AI Overview "handmade marketplaces": 1. Amazon Handmade, 2. Etsy - Searched Google, AI Overview "personalised gifts online": 1. Etsy Not named in any answer: Zazzle and Society6. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for handmade and print marketplaces worldwide in September 2026? - Estimated monthly branded searches for Amazon Handmade worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. ## Month by month | Month | Amazon Handmade estimated searches | Amazon Handmade Share of Search | Amazon Handmade rank | Etsy estimated searches | Etsy Share of Search | Etsy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 0.19% | 5 | 20.4M | 96.2% | 1 | | Nov 2025 | 33.1K | 0.13% | 5 | 24.9M | 94.9% | 1 | | Dec 2025 | 33.1K | 0.13% | 5 | 24.9M | 94.7% | 1 | | Jan 2026 | 40.5K | 0.19% | 5 | 20.4M | 96.6% | 1 | | Feb 2026 | 33.1K | 0.19% | 5 | 16.6M | 96.3% | 1 | | Mar 2026 | 33.1K | 0.16% | 5 | 20.4M | 96.4% | 1 | | Apr 2026 | 33.1K | 0.19% | 5 | 16.6M | 95.5% | 1 | | May 2026 | 33.1K | 0.16% | 5 | 20.4M | 96.8% | 1 | | Jun 2026 | 27.1K | 0.16% | 5 | 16.6M | 96.7% | 1 | | Jul 2026 | 27.1K | 0.16% | 5 | 16.6M | 96.8% | 1 | | Aug 2026 | 27.1K | 0.13% | 5 | 20.4M | 97.3% | 1 | | Sep 2026 | 27.1K | 0.13% | 5 | 20.4M | 97.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Handmade’s and Etsy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Handmade**: Measured on the search term “amazon handmade”. - **Etsy**: Measured on the search term “etsy”. - [Amazon Handmade profile](/demand/global-en/brands/amazon-handmade) - [Etsy profile](/demand/global-en/brands/etsy) - [All handmade and print marketplaces worldwide](/demand/global-en/categories/handmade-marketplaces): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Handmade or Etsy more popular in search? In September 2026, Etsy had more branded searches than Amazon Handmade among handmade and print marketplaces worldwide. Etsy had about 20.4 million branded searches, while Amazon Handmade had 27,100. Etsy made up 97.3% of all handmade and print marketplace searches we track, and Amazon Handmade accounted for 0.13%. ## Cite this page Brandwave. "Amazon Handmade vs Etsy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-handmade-vs-etsy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-handmade-vs-etsy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.