---
title: "Amazon Echo vs Google Nest: Which is searched more?"
description: "Which is more popular in search, Amazon Echo or Google Nest? Compare estimated monthly branded-search demand and Share of Search inside the Smart speaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-echo-vs-google-nest"
publisher: "Brandwave"
---

# Amazon Echo vs Google Nest: Which is searched more?

Which is more popular in search, Amazon Echo or Google Nest? Compare estimated monthly branded-search demand and Share of Search inside the Smart speaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon Echo and Google Nest
- **Competitive set**: Smart speaker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Amazon Echo Share of Search**: 17.2%
- **Google Nest Share of Search**: 15.4%

## Which is more popular in search, Amazon Echo or Google Nest?

- In September 2026, Amazon Echo had more branded searches than Google Nest among smart speaker brands worldwide. Amazon Echo was estimated to have 275K branded searches compared to Google Nest’s 246K, and held a 17.2% Share of Search versus Google Nest’s 15.4%.
- The lead changed hands 4 times in the 12 months ending September 2026: Google Nest took it in January 2026, Amazon Echo took it in March 2026, Google Nest took it in May 2026, Amazon Echo took it in July 2026.
- Across the 12 months ending September 2026, Amazon Echo’s estimated Share of Search among smart speaker brands worldwide moved from 22.1% to 17.2%, and its estimated monthly branded searches moved from 402K to 275K.
- Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among smart speaker brands worldwide moved from 20.2% to 15.4%, and its estimated monthly branded searches moved from 368K to 246K.

## How did search popularity change for smart speaker brands worldwide in September 2026?

- In September 2026, Amazon Echo lost estimated Share of Search among smart speaker brands worldwide, from 17.9% to 17.2%.
- In September 2026, Google Nest lost estimated Share of Search among smart speaker brands worldwide, from 16% to 15.4%.

## Month by month

| Month | Amazon Echo estimated searches | Amazon Echo Share of Search | Amazon Echo rank | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 402K | 22.1% | 2 | 368K | 20.2% | 3 |
| Nov 2025 | 502K | 20.9% | 2 | 450K | 18.7% | 3 |
| Dec 2025 | 569K | 24.3% | 2 | 450K | 19.2% | 3 |
| Jan 2026 | 336K | 18.9% | 4 | 368K | 20.7% | 2 |
| Feb 2026 | 275K | 18.9% | 4 | 301K | 20.7% | 2 |
| Mar 2026 | 275K | 17.6% | 3 | 246K | 15.7% | 4 |
| Apr 2026 | 256K | 19.2% | 2 | 246K | 18.5% | 3 |
| May 2026 | 275K | 17.6% | 3 | 301K | 19.3% | 2 |
| Jun 2026 | 300K | 20.2% | 3 | 301K | 20.3% | 2 |
| Jul 2026 | 256K | 18.7% | 3 | 246K | 18% | 4 |
| Aug 2026 | 275K | 17.9% | 3 | 246K | 16% | 4 |
| Sep 2026 | 275K | 17.2% | 3 | 246K | 15.4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon Echo’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon Echo**: Measured on the search terms “amazon echo” and “echo dot”, summed into one figure.
- **Google Nest**: Measured on the search term “google nest”.

- [Amazon Echo profile](/demand/global-en/brands/amazon-echo)
- [Google Nest profile](/demand/global-en/brands/google-nest)
- [All smart speaker brands worldwide](/demand/global-en/categories/smart-speaker-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon Echo or Google Nest?

In September 2026, Amazon Echo had more branded searches than Google Nest among smart speaker brands worldwide. Amazon Echo was estimated to have 275K branded searches compared to Google Nest’s 246K, and held a 17.2% Share of Search versus Google Nest’s 15.4%.

## Cite this page

Brandwave. "Amazon Echo vs Google Nest: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-echo-vs-google-nest

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-echo-vs-google-nest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.