---
title: "Amazon Echo vs Apple HomePod: Which is searched more?"
description: "Which is more popular in search, Amazon Echo or Apple HomePod? Compare estimated monthly branded-search demand and Share of Search inside the Smart speaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-echo-vs-apple-homepod"
publisher: "Brandwave"
---

# Amazon Echo vs Apple HomePod: Which is searched more?

Which is more popular in search, Amazon Echo or Apple HomePod? Compare estimated monthly branded-search demand and Share of Search inside the Smart speaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon Echo and Apple HomePod
- **Competitive set**: Smart speaker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Amazon Echo Share of Search**: 17.2%
- **Apple HomePod Share of Search**: 22.9%

## Which is more popular in search, Amazon Echo or Apple HomePod?

- In September 2026, Apple HomePod had more branded searches than Amazon Echo among smart speaker brands worldwide. Apple HomePod was estimated to have 366K branded searches compared to Amazon Echo’s 275K, and held a 22.9% Share of Search versus Amazon Echo’s 17.2%.
- The lead changed hands 3 times in the 12 months ending September 2026: Apple HomePod took it in January 2026, Amazon Echo took it in April 2026, Apple HomePod took it in July 2026.
- Across the 12 months ending September 2026, Amazon Echo’s estimated Share of Search among smart speaker brands worldwide moved from 22.1% to 17.2%, and its estimated monthly branded searches moved from 402K to 275K.
- Across the 12 months ending September 2026, Apple HomePod’s estimated Share of Search among smart speaker brands worldwide moved from 18.4% to 22.9%, and its estimated monthly branded searches moved from 336K to 366K.

## How did search popularity change for smart speaker brands worldwide in September 2026?

- In September 2026, Apple HomePod gained estimated Share of Search among smart speaker brands worldwide, from 19.5% to 22.9%.
- In September 2026, Amazon Echo lost estimated Share of Search among smart speaker brands worldwide, from 17.9% to 17.2%.

## Month by month

| Month | Amazon Echo estimated searches | Amazon Echo Share of Search | Amazon Echo rank | Apple HomePod estimated searches | Apple HomePod Share of Search | Apple HomePod rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 402K | 22.1% | 2 | 336K | 18.4% | 4 |
| Nov 2025 | 502K | 20.9% | 2 | 402K | 16.7% | 4 |
| Dec 2025 | 569K | 24.3% | 2 | 447K | 19.1% | 4 |
| Jan 2026 | 336K | 18.9% | 4 | 366K | 20.6% | 3 |
| Feb 2026 | 275K | 18.9% | 4 | 300K | 20.6% | 3 |
| Mar 2026 | 275K | 17.6% | 3 | 336K | 21.5% | 2 |
| Apr 2026 | 256K | 19.2% | 2 | 245K | 18.4% | 4 |
| May 2026 | 275K | 17.6% | 3 | 270K | 17.3% | 4 |
| Jun 2026 | 300K | 20.2% | 3 | 300K | 20.2% | 4 |
| Jul 2026 | 256K | 18.7% | 3 | 270K | 19.8% | 2 |
| Aug 2026 | 275K | 17.9% | 3 | 300K | 19.5% | 2 |
| Sep 2026 | 275K | 17.2% | 3 | 366K | 22.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon Echo’s and Apple HomePod’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon Echo**: Measured on the search terms “amazon echo” and “echo dot”, summed into one figure.
- **Apple HomePod**: Measured on the search terms “apple homepod” and “homepod”, summed into one figure.

- [Amazon Echo profile](/demand/global-en/brands/amazon-echo)
- [Apple HomePod profile](/demand/global-en/brands/apple-homepod)
- [All smart speaker brands worldwide](/demand/global-en/categories/smart-speaker-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon Echo or Apple HomePod?

In September 2026, Apple HomePod had more branded searches than Amazon Echo among smart speaker brands worldwide. Apple HomePod was estimated to have 366K branded searches compared to Amazon Echo’s 275K, and held a 22.9% Share of Search versus Amazon Echo’s 17.2%.

## Cite this page

Brandwave. "Amazon Echo vs Apple HomePod: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-echo-vs-apple-homepod

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-echo-vs-apple-homepod. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.