--- title: "Amazon DSP vs Roku: Which is searched more?" description: "Is Amazon DSP or Roku more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-dsp-vs-roku" publisher: "Brandwave" --- # Amazon DSP vs Roku: Which is searched more? Is Amazon DSP or Roku more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon DSP and Roku - **Competitive set**: Connected TV advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon DSP Share of Search**: 1.5% - **Roku Share of Search**: 81.4% ## Is Amazon DSP or Roku more popular in search? - In September 2026, Roku had more branded searches than Amazon DSP among connected TV advertising platforms worldwide. Roku had about 1.5 million branded searches, while Amazon DSP had 27,100. Roku made up 81.4% of all connected TV advertising platform searches we track, and Amazon DSP accounted for 1.5%. - Roku was ahead of Amazon DSP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon DSP’s share of searches among connected TV advertising platforms worldwide moved from 2.2% to 1.5%, and its estimated monthly branded searches moved from 49.5K to 27.1K. - Across the 12 months ending September 2026, Roku’s share of searches among connected TV advertising platforms worldwide moved from 83.1% to 81.4%, and its estimated monthly branded searches moved from 1.8M to 1.5M. ## Top connected TV advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon DSP was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Roku was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon DSP was listed before Roku in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Trade Desk | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | StackAdapt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon DSP | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MNTN | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Roku | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Display & Video 360 | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Tatari | 7th | 2 of 3 | 2 of 2 | 4 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vizio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG Ad Solutions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about connected TV advertising platforms - Asked ChatGPT "Which connected TV advertising platform should I use?": 1. Roku, 2. MNTN, 3. StackAdapt - Asked ChatGPT "What are the best connected TV advertising platforms?": 1. The Trade Desk, 2. Amazon DSP, 3. Roku, 4. StackAdapt, 5. MNTN, 6. Display & Video 360, 7. Tatari - Asked ChatGPT "What's the best connected TV advertising platform for streaming TV ads?": 1. StackAdapt, 2. The Trade Desk, 3. MNTN, 4. Roku, 5. Tatari - Searched Google, AI Overview "connected tv advertising platforms": 1. The Trade Desk, 2. Amazon DSP, 3. Display & Video 360, 4. StackAdapt, 5. MNTN, 6. Tatari - Searched Google, AI Overview "ctv ad platform": 1. The Trade Desk, 2. Amazon DSP, 3. Display & Video 360, 4. StackAdapt, 5. MNTN, 6. Tatari Not named in any answer: Samsung, Vizio and LG Ad Solutions. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for connected TV advertising platforms worldwide in September 2026? - In September 2026, Roku lost share of searches among connected TV advertising platforms worldwide, from 82.9% to 81.4%. - Estimated monthly branded searches for Amazon DSP worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026. ## Month by month | Month | Amazon DSP estimated searches | Amazon DSP Share of Search | Amazon DSP rank | Roku estimated searches | Roku Share of Search | Roku rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 2.2% | 5 | 1.8M | 83.1% | 1 | | Nov 2025 | 33.1K | 1.5% | 5 | 1.8M | 82.5% | 1 | | Dec 2025 | 33.1K | 1.5% | 5 | 1.8M | 84.8% | 1 | | Jan 2026 | 33.1K | 1.5% | 5 | 1.8M | 83.6% | 1 | | Feb 2026 | 27.1K | 1.5% | 5 | 1.5M | 80.7% | 1 | | Mar 2026 | 33.1K | 1.5% | 5 | 1.8M | 82.1% | 1 | | Apr 2026 | 33.1K | 1.8% | 5 | 1.5M | 81.6% | 1 | | May 2026 | 33.1K | 1.8% | 5 | 1.5M | 82% | 1 | | Jun 2026 | 33.1K | 1.5% | 5 | 1.8M | 84% | 1 | | Jul 2026 | 27.1K | 1.2% | 5 | 1.8M | 83.8% | 1 | | Aug 2026 | 27.1K | 1.2% | 5 | 1.8M | 82.9% | 1 | | Sep 2026 | 27.1K | 1.5% | 5 | 1.5M | 81.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon DSP’s and Roku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon DSP**: Measured on the search term “amazondsp”. - **Roku**: Measured on the search term “roku”. - [Amazon DSP profile](/demand/global-en/brands/amazon-dsp) - [Roku profile](/demand/global-en/brands/roku) - [All connected TV advertising platforms worldwide](/demand/global-en/categories/connected-tv-advertising-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon DSP or Roku more popular in search? In September 2026, Roku had more branded searches than Amazon DSP among connected TV advertising platforms worldwide. Roku had about 1.5 million branded searches, while Amazon DSP had 27,100. Roku made up 81.4% of all connected TV advertising platform searches we track, and Amazon DSP accounted for 1.5%. ## Cite this page Brandwave. "Amazon DSP vs Roku: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-dsp-vs-roku This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-dsp-vs-roku. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.