---
title: "Amazon DSP vs MediaMath: Which is more popular by branded search?"
description: "Which is more popular in search, Amazon DSP or MediaMath? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-dsp-vs-mediamath"
publisher: "Brandwave"
---

# Amazon DSP vs MediaMath: Which is more popular by branded search?

Which is more popular in search, Amazon DSP or MediaMath? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon DSP and MediaMath
- **Competitive set**: Programmatic advertising platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Amazon DSP Share of Search**: 19.9%
- **MediaMath Share of Search**: 0.73%

## Which is more popular in search, Amazon DSP or MediaMath?

- In August 2026, Amazon DSP had more branded searches than MediaMath among programmatic advertising platforms worldwide. Amazon DSP was estimated to have 27.1K branded searches compared to MediaMath’s 1K, and held a 19.9% Share of Search versus MediaMath’s 0.73%.
- Amazon DSP was ahead of MediaMath in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide moved from 26.7% to 19.9%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 11 months ending August 2026, MediaMath’s estimated Share of Search among programmatic advertising platforms worldwide moved from 1% to 0.73%, and its estimated monthly branded searches moved from 1.9K to 1K.

## How did search popularity change for programmatic advertising platforms worldwide in August 2026?

- In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 21.3% to 19.9%.
- Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

## Month by month

| Month | Amazon DSP estimated searches | Amazon DSP Share of Search | Amazon DSP rank | MediaMath estimated searches | MediaMath Share of Search | MediaMath rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 26.7% | 3 | 1.9K | 1% | 6 |
| Nov 2025 | 33.1K | 23.2% | 3 | 1.6K | 1.1% | 6 |
| Dec 2025 | 33.1K | 26.7% | 3 | 1.3K | 1% | 6 |
| Jan 2026 | 33.1K | 21.6% | 3 | 1.6K | 1% | 6 |
| Feb 2026 | 27.1K | 18.3% | 3 | 1.6K | 1.1% | 6 |
| Mar 2026 | 33.1K | 19.7% | 3 | 1.6K | 0.95% | 6 |
| Apr 2026 | 33.1K | 23.1% | 3 | 1.6K | 1.1% | 6 |
| May 2026 | 33.1K | 24.7% | 3 | 1.3K | 0.97% | 6 |
| Jun 2026 | 33.1K | 23.1% | 3 | 1.3K | 0.91% | 6 |
| Jul 2026 | 27.1K | 21.3% | 3 | 1K | 0.79% | 6 |
| Aug 2026 | 27.1K | 19.9% | 3 | 1K | 0.73% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon DSP’s and MediaMath’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon DSP**: Measured on the search term “amazon dsp”.
- **MediaMath**: Measured on the search term “mediamath”.

- [Amazon DSP profile](/demand/global-en/brands/amazon-dsp)
- [MediaMath profile](/demand/global-en/brands/mediamath)
- [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-advertising-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon DSP or MediaMath?

In August 2026, Amazon DSP had more branded searches than MediaMath among programmatic advertising platforms worldwide. Amazon DSP was estimated to have 27.1K branded searches compared to MediaMath’s 1K, and held a 19.9% Share of Search versus MediaMath’s 0.73%.

## Cite this page

Brandwave. "Amazon DSP vs MediaMath: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazon-dsp-vs-mediamath

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-dsp-vs-mediamath. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.