---
title: "Amazon DSP vs Display & Video 360: Which is searched more?"
description: "Which is more popular in search, Amazon DSP or Display & Video 360? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-dsp-vs-dv360"
publisher: "Brandwave"
---

# Amazon DSP vs Display & Video 360: Which is searched more?

Which is more popular in search, Amazon DSP or Display & Video 360? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon DSP and Display & Video 360
- **Competitive set**: Programmatic advertising platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Amazon DSP Share of Search**: 44.7%
- **Display & Video 360 Share of Search**: 0.99%

## Which is more popular in search, Amazon DSP or Display & Video 360?

- In August 2026, Amazon DSP had more branded searches than Display & Video 360 among programmatic advertising platforms worldwide. Amazon DSP was estimated to have 54.2K branded searches compared to Display & Video 360’s 1.2K, and held a 44.7% Share of Search versus Display & Video 360’s 0.99%.
- Amazon DSP was ahead of Display & Video 360 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide moved from 58.5% to 44.7%, and its estimated monthly branded searches moved from 99K to 54.2K.
- Across the 11 months ending August 2026, Display & Video 360’s estimated Share of Search among programmatic advertising platforms worldwide moved from 1% to 0.99%, and its estimated monthly branded searches moved from 1.7K to 1.2K.

## How did search popularity change for programmatic advertising platforms worldwide in August 2026?

- In August 2026, The Trade Desk overtook Amazon DSP to take the highest estimated Share of Search among programmatic advertising platforms worldwide, at 51.1%.
- In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 52.4% to 44.7%.
- Estimated monthly branded searches for Display & Video 360 worldwide fell 30.2% over 11 measured months, from 1.7K to 1.2K in August 2026.

## Month by month

| Month | Amazon DSP estimated searches | Amazon DSP Share of Search | Amazon DSP rank | Display & Video 360 estimated searches | Display & Video 360 Share of Search | Display & Video 360 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 99K | 58.5% | 1 | 1.7K | 1% | 5 |
| Nov 2025 | 66.2K | 53.4% | 1 | 1.6K | 1.3% | 5 |
| Dec 2025 | 66.2K | 57.7% | 1 | 1.4K | 1.2% | 4 |
| Jan 2026 | 66.2K | 49% | 1 | 1.5K | 1.1% | 5 |
| Feb 2026 | 54.2K | 43.9% | 2 | 1.6K | 1.3% | 5 |
| Mar 2026 | 66.2K | 44.1% | 2 | 2K | 1.3% | 4 |
| Apr 2026 | 66.2K | 52.9% | 1 | 1.9K | 1.5% | 4 |
| May 2026 | 66.2K | 52.7% | 1 | 1.6K | 1.3% | 4 |
| Jun 2026 | 66.2K | 52.9% | 1 | 1.5K | 1.2% | 4 |
| Jul 2026 | 54.2K | 52.4% | 1 | 1.5K | 1.4% | 4 |
| Aug 2026 | 54.2K | 44.7% | 2 | 1.2K | 0.99% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon DSP’s and Display & Video 360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon DSP**: Measured on the search terms “amazon dsp” and “amazondsp”, summed into one figure.
- **Display & Video 360**: Measured on the search terms “display & video 360” and “display video 360”, summed into one figure.

- [Amazon DSP profile](/demand/global-en/brands/amazon-dsp)
- [Display & Video 360 profile](/demand/global-en/brands/dv360)
- [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-ad-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon DSP or Display & Video 360?

In August 2026, Amazon DSP had more branded searches than Display & Video 360 among programmatic advertising platforms worldwide. Amazon DSP was estimated to have 54.2K branded searches compared to Display & Video 360’s 1.2K, and held a 44.7% Share of Search versus Display & Video 360’s 0.99%.

## Cite this page

Brandwave. "Amazon DSP vs Display & Video 360: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-dsp-vs-dv360

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-dsp-vs-dv360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.