--- title: "Amazon DSP vs Display & Video 360: Which is searched more?" description: "Which is more popular in search, Amazon DSP or Display & Video 360? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-dsp-vs-display-and-video-360" publisher: "Brandwave" --- # Amazon DSP vs Display & Video 360: Which is searched more? Which is more popular in search, Amazon DSP or Display & Video 360? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon DSP and Display & Video 360 - **Competitive set**: Programmatic advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon DSP Share of Search**: 18.6% - **Display & Video 360 Share of Search**: 1% ## Which is more popular in search, Amazon DSP or Display & Video 360? - In September 2026, Amazon DSP had more branded searches than Display & Video 360 among programmatic advertising platforms worldwide. Amazon DSP was estimated to have 27.1K branded searches compared to Display & Video 360’s 1.5K, and held an 18.6% Share of Search versus Display & Video 360’s 1%. - Amazon DSP was ahead of Display & Video 360 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide moved from 24.5% to 18.6%, and its estimated monthly branded searches moved from 49.5K to 27.1K. - Across the 12 months ending September 2026, Display & Video 360’s estimated Share of Search among programmatic advertising platforms worldwide moved from 0.85% to 1%, and its estimated monthly branded searches moved from 1.7K to 1.5K. ## How did search popularity change for programmatic advertising platforms worldwide in September 2026? - In September 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms worldwide, from 17.3% to 18.6%. - Estimated monthly branded searches for Display & Video 360 worldwide fell 14.5% over 12 measured months, from 1.7K to 1.5K in September 2026. ## Month by month | Month | Amazon DSP estimated searches | Amazon DSP Share of Search | Amazon DSP rank | Display & Video 360 estimated searches | Display & Video 360 Share of Search | Display & Video 360 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 24.5% | 3 | 1.7K | 0.85% | 6 | | Nov 2025 | 33.1K | 20.9% | 3 | 1.6K | 1% | 6 | | Dec 2025 | 33.1K | 24.2% | 3 | 1.4K | 1% | 6 | | Jan 2026 | 33.1K | 19% | 3 | 1.5K | 0.85% | 7 | | Feb 2026 | 27.1K | 16.5% | 3 | 1.6K | 0.97% | 7 | | Mar 2026 | 33.1K | 17.5% | 3 | 2K | 1.1% | 6 | | Apr 2026 | 33.1K | 20.3% | 3 | 1.9K | 1.2% | 6 | | May 2026 | 33.1K | 21.4% | 3 | 1.6K | 1% | 6 | | Jun 2026 | 33.1K | 20.2% | 3 | 1.5K | 0.9% | 6 | | Jul 2026 | 27.1K | 18.9% | 3 | 1.5K | 1% | 6 | | Aug 2026 | 27.1K | 17.3% | 3 | 1.2K | 0.77% | 6 | | Sep 2026 | 27.1K | 18.6% | 3 | 1.5K | 1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon DSP’s and Display & Video 360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon DSP**: Measured on the search term “amazondsp”. - **Display & Video 360**: Measured on the search terms “display & video 360” and “display video 360”, summed into one figure. - [Amazon DSP profile](/demand/global-en/brands/amazon-dsp) - [Display & Video 360 profile](/demand/global-en/brands/display-and-video-360) - [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-ad-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amazon DSP or Display & Video 360? In September 2026, Amazon DSP had more branded searches than Display & Video 360 among programmatic advertising platforms worldwide. Amazon DSP was estimated to have 27.1K branded searches compared to Display & Video 360’s 1.5K, and held an 18.6% Share of Search versus Display & Video 360’s 1%. ## Cite this page Brandwave. "Amazon DSP vs Display & Video 360: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-dsp-vs-display-and-video-360 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-dsp-vs-display-and-video-360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.