--- title: "Amazon Cognito vs WorkOS: Which is searched more?" description: "Is Amazon Cognito or WorkOS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-cognito-vs-workos" publisher: "Brandwave" --- # Amazon Cognito vs WorkOS: Which is searched more? Is Amazon Cognito or WorkOS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Cognito and WorkOS - **Competitive set**: Authentication platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Cognito Share of Search**: 0.75% - **WorkOS Share of Search**: 1.5% ## Is Amazon Cognito or WorkOS more popular in search? - In September 2026, WorkOS had more branded searches than Amazon Cognito among authentication platforms worldwide. WorkOS had about 49,800 branded searches, while Amazon Cognito had 24,700. WorkOS made up 1.5% of all authentication platform searches we track, and Amazon Cognito accounted for 0.75%. - The lead changed hands once in the 12 months ending September 2026: WorkOS took it in December 2025. - Across the 12 months ending September 2026, Amazon Cognito’s share of searches among authentication platforms worldwide moved from 1.7% to 0.75%, and its estimated monthly branded searches moved from 32.1K to 24.7K. - Across the 12 months ending September 2026, WorkOS’s share of searches among authentication platforms worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 27.6K to 49.8K. ## Top authentication platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Cognito was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WorkOS was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Cognito and WorkOS were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clerk | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Auth0 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Supabase | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Firebase Authentication | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | WorkOS | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Amazon Cognito | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Better Auth | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Stytch | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Okta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keycloak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frontegg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about authentication platforms - Asked ChatGPT "Which authentication platform should I use?": 1. Clerk, 2. Auth0, 3. Supabase, 4. Amazon Cognito - Asked ChatGPT "What are the best authentication platforms?": 1. Clerk, 2. Auth0, 3. Supabase, 4. WorkOS, 5. Firebase Authentication, 6. Amazon Cognito, 7. Stytch, 8. Better Auth - Asked ChatGPT "What's the best authentication platform for user sign in?": 1. Clerk, 2. Auth0, 3. Supabase, 4. Firebase Authentication, 5. Better Auth - Searched Google, AI Overview "authentication software": 1. Auth0 - Searched Google, AI Overview "login platform": named none of the brands we track Not named in any answer: Okta, Keycloak and Frontegg. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for authentication platforms worldwide in September 2026? - Estimated monthly branded searches for WorkOS worldwide rose 80.7% over 12 measured months, from 27.6K to 49.8K in September 2026. - Estimated monthly branded searches for Amazon Cognito worldwide fell 23.1% over 12 measured months, from 32.1K to 24.7K in September 2026. ## Month by month | Month | Amazon Cognito estimated searches | Amazon Cognito Share of Search | Amazon Cognito rank | WorkOS estimated searches | WorkOS Share of Search | WorkOS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 32.1K | 1.7% | 6 | 27.6K | 1.4% | 7 | | Nov 2025 | 30.3K | 1.5% | 6 | 27.5K | 1.3% | 7 | | Dec 2025 | 24.7K | 1.2% | 7 | 27.5K | 1.3% | 6 | | Jan 2026 | 30.3K | 1.3% | 7 | 33.6K | 1.5% | 6 | | Feb 2026 | 26.2K | 1.1% | 8 | 33.6K | 1.5% | 6 | | Mar 2026 | 30.3K | 0.98% | 7 | 40.9K | 1.3% | 6 | | Apr 2026 | 24.7K | 0.85% | 8 | 40.9K | 1.4% | 6 | | May 2026 | 24.7K | 0.86% | 7 | 40.9K | 1.4% | 6 | | Jun 2026 | 24.7K | 0.86% | 8 | 40.9K | 1.4% | 5 | | Jul 2026 | 21.4K | 0.74% | 8 | 40.9K | 1.4% | 6 | | Aug 2026 | 21.4K | 0.75% | 8 | 40.8K | 1.4% | 5 | | Sep 2026 | 24.7K | 0.75% | 8 | 49.8K | 1.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Cognito’s and WorkOS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Cognito**: Measured on the search terms “amazon cognito” and “aws cognito”, summed into one figure. - **WorkOS**: Measured on the search terms “workos”, “workos app” and “workos authentication”, summed into one figure. - [Amazon Cognito profile](/demand/global-en/brands/amazon-cognito) - [WorkOS profile](/demand/global-en/brands/workos) - [All authentication platforms worldwide](/demand/global-en/categories/authentication-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Cognito or WorkOS more popular in search? In September 2026, WorkOS had more branded searches than Amazon Cognito among authentication platforms worldwide. WorkOS had about 49,800 branded searches, while Amazon Cognito had 24,700. WorkOS made up 1.5% of all authentication platform searches we track, and Amazon Cognito accounted for 0.75%. ## Cite this page Brandwave. "Amazon Cognito vs WorkOS: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-cognito-vs-workos This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-cognito-vs-workos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.