--- title: "Amazon Cognito vs Auth0: Which is searched more?" description: "Is Amazon Cognito or Auth0 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-cognito-vs-auth0" publisher: "Brandwave" --- # Amazon Cognito vs Auth0: Which is searched more? Is Amazon Cognito or Auth0 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Cognito and Auth0 - **Competitive set**: Authentication platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Cognito Share of Search**: 0.75% - **Auth0 Share of Search**: 2.3% ## Is Amazon Cognito or Auth0 more popular in search? - In September 2026, Auth0 had more branded searches than Amazon Cognito among authentication platforms worldwide. Auth0 had about 74,400 branded searches, while Amazon Cognito had 24,700. Auth0 made up 2.3% of all authentication platform searches we track, and Amazon Cognito accounted for 0.75%. - Auth0 was ahead of Amazon Cognito in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Cognito’s share of searches among authentication platforms worldwide moved from 1.7% to 0.75%, and its estimated monthly branded searches moved from 32.1K to 24.7K. - Across the 12 months ending September 2026, Auth0’s share of searches among authentication platforms worldwide moved from 4.7% to 2.3%, and its estimated monthly branded searches moved from 91K to 74.4K. ## How did search popularity change for authentication platforms worldwide in September 2026? - Estimated monthly branded searches for Amazon Cognito worldwide fell 23.1% over 12 measured months, from 32.1K to 24.7K in September 2026. - Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 91K to 74.4K in September 2026. ## Month by month | Month | Amazon Cognito estimated searches | Amazon Cognito Share of Search | Amazon Cognito rank | Auth0 estimated searches | Auth0 Share of Search | Auth0 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 32.1K | 1.7% | 6 | 91K | 4.7% | 4 | | Nov 2025 | 30.3K | 1.5% | 6 | 91K | 4.4% | 4 | | Dec 2025 | 24.7K | 1.2% | 7 | 74.3K | 3.6% | 4 | | Jan 2026 | 30.3K | 1.3% | 7 | 90.9K | 3.9% | 4 | | Feb 2026 | 26.2K | 1.1% | 8 | 90.9K | 4% | 4 | | Mar 2026 | 30.3K | 0.98% | 7 | 90.9K | 2.9% | 4 | | Apr 2026 | 24.7K | 0.85% | 8 | 90.8K | 3.1% | 4 | | May 2026 | 24.7K | 0.86% | 7 | 74.3K | 2.6% | 4 | | Jun 2026 | 24.7K | 0.86% | 8 | 74.3K | 2.6% | 4 | | Jul 2026 | 21.4K | 0.74% | 8 | 74.5K | 2.6% | 4 | | Aug 2026 | 21.4K | 0.75% | 8 | 74.6K | 2.6% | 4 | | Sep 2026 | 24.7K | 0.75% | 8 | 74.4K | 2.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Cognito’s and Auth0’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Cognito**: Measured on the search terms “amazon cognito” and “aws cognito”, summed into one figure. - **Auth0**: Measured on the search terms “auth0”, “auth0 app” and “auth0 authentication”, summed into one figure. - [Amazon Cognito profile](/demand/global-en/brands/amazon-cognito) - [Auth0 profile](/demand/global-en/brands/auth0) - [All authentication platforms worldwide](/demand/global-en/categories/authentication-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Cognito or Auth0 more popular in search? In September 2026, Auth0 had more branded searches than Amazon Cognito among authentication platforms worldwide. Auth0 had about 74,400 branded searches, while Amazon Cognito had 24,700. Auth0 made up 2.3% of all authentication platform searches we track, and Amazon Cognito accounted for 0.75%. ## Cite this page Brandwave. "Amazon Cognito vs Auth0: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-cognito-vs-auth0 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-cognito-vs-auth0. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.