--- title: "Amazon Associates vs Awin: Which is searched more?" description: "Is Amazon Associates or Awin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-associates-vs-awin" publisher: "Brandwave" --- # Amazon Associates vs Awin: Which is searched more? Is Amazon Associates or Awin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Associates and Awin - **Competitive set**: Affiliate marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Associates Share of Search**: 64.2% - **Awin Share of Search**: 11.8% ## Is Amazon Associates or Awin more popular in search? - In September 2026, Amazon Associates had more branded searches than Awin among affiliate marketing platforms worldwide. Amazon Associates had about 569,000 branded searches, while Awin had 105,000. Amazon Associates made up 64.2% of all affiliate marketing platform searches we track, and Awin accounted for 11.8%. - Amazon Associates was ahead of Awin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate marketing platforms worldwide moved from 51.6% to 64.2%, and its estimated monthly branded searches moved from 502K to 569K. - Across the 12 months ending September 2026, Awin’s share of searches among affiliate marketing platforms worldwide moved from 12% to 11.8%, and its estimated monthly branded searches moved from 117K to 105K. ## Top affiliate marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Awin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon Associates was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Associates was listed before Awin in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | impact.com | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon Associates | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Awin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ClickBank | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | CJ Affiliate | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | PartnerStack | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | ShareASale | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Rakuten Advertising | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Partnerize | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about affiliate marketing platforms - Asked ChatGPT "Which affiliate marketing platform should I use?": 1. Amazon Associates, 2. impact.com, 3. Awin, 4. CJ Affiliate, 5. ClickBank, 6. PartnerStack - Asked ChatGPT "What are the best affiliate marketing platforms?": 1. Amazon Associates, 2. Awin, 3. ClickBank, 4. impact.com, 5. PartnerStack, 6. CJ Affiliate, 7. Rakuten Advertising - Asked ChatGPT "What's the best affiliate marketing platform for an online store?": 1. Awin, 2. impact.com - Searched Google, AI Overview "affiliate marketing platform": 1. Amazon Associates, 2. impact.com, 3. ClickBank, 4. CJ Affiliate, 5. ShareASale, 6. Awin, 7. PartnerStack - Searched Google, AI Overview "affiliate marketing software": 1. impact.com, 2. PartnerStack Not named in any answer: Partnerize. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for affiliate marketing platforms worldwide in September 2026? - In September 2026, Awin gained share of searches among affiliate marketing platforms worldwide, from 9.5% to 11.8%. - In September 2026, Amazon Associates lost share of searches among affiliate marketing platforms worldwide, from 66.8% to 64.2%. ## Month by month | Month | Amazon Associates estimated searches | Amazon Associates Share of Search | Amazon Associates rank | Awin estimated searches | Awin Share of Search | Awin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 502K | 51.6% | 1 | 117K | 12% | 3 | | Nov 2025 | 502K | 52.6% | 1 | 98.6K | 10.3% | 3 | | Dec 2025 | 502K | 57% | 1 | 81.2K | 9.2% | 3 | | Jan 2026 | 669K | 59.7% | 1 | 99.4K | 8.9% | 3 | | Feb 2026 | 751K | 65.6% | 1 | 97.7K | 8.5% | 3 | | Mar 2026 | 851K | 66.3% | 1 | 98.5K | 7.7% | 3 | | Apr 2026 | 851K | 68.1% | 1 | 97.4K | 7.8% | 3 | | May 2026 | 696K | 65.2% | 1 | 81.3K | 7.6% | 3 | | Jun 2026 | 696K | 65.4% | 1 | 80.6K | 7.6% | 3 | | Jul 2026 | 696K | 66.6% | 1 | 97.4K | 9.3% | 3 | | Aug 2026 | 696K | 66.8% | 1 | 98.7K | 9.5% | 3 | | Sep 2026 | 569K | 64.2% | 1 | 105K | 11.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Associates’ and Awin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Associates**: Measured on the search terms “amazon affiliate program” and “amazon associates”, summed into one figure. - **Awin**: Measured on the search terms “awin”, “awin affiliate marketing”, “awin affiliate network” and “awin affiliate program”, summed into one figure. - [Amazon Associates profile](/demand/global-en/brands/amazon-associates) - [Awin profile](/demand/global-en/brands/awin) - [All affiliate marketing platforms worldwide](/demand/global-en/categories/affiliate-marketing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Associates or Awin more popular in search? In September 2026, Amazon Associates had more branded searches than Awin among affiliate marketing platforms worldwide. Amazon Associates had about 569,000 branded searches, while Awin had 105,000. Amazon Associates made up 64.2% of all affiliate marketing platform searches we track, and Awin accounted for 11.8%. ## Cite this page Brandwave. "Amazon Associates vs Awin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-associates-vs-awin This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-associates-vs-awin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.