---
title: "Amazon Ads vs Walmart Connect: Which is more popular by branded search?"
description: "Which is more popular in search, Amazon Ads or Walmart Connect? Compare estimated monthly branded-search demand and Share of Search inside the Retail media networks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-walmart-connect"
publisher: "Brandwave"
---

# Amazon Ads vs Walmart Connect: Which is more popular by branded search?

Which is more popular in search, Amazon Ads or Walmart Connect? Compare estimated monthly branded-search demand and Share of Search inside the Retail media networks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon Ads and Walmart Connect
- **Competitive set**: Retail media networks
- **Market**: Global
- **Month measured**: Aug 2026
- **Amazon Ads Share of Search**: 55.9%
- **Walmart Connect Share of Search**: 5%

## Which is more popular in search, Amazon Ads or Walmart Connect?

- In August 2026, Amazon Ads had more branded searches than Walmart Connect among retail media networks worldwide. Amazon Ads was estimated to have 74K branded searches compared to Walmart Connect’s 6.6K, and held a 55.9% Share of Search versus Walmart Connect’s 5%.
- Amazon Ads was ahead of Walmart Connect in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among retail media networks worldwide moved from 52.3% to 55.9%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Walmart Connect’s estimated Share of Search among retail media networks worldwide moved from 3.8% to 5%, and its estimated monthly branded searches held steady at 6.6K.

## How did search popularity change for retail media networks worldwide in August 2026?

- In August 2026, Amazon Ads gained estimated Share of Search among retail media networks worldwide, from 52.3% to 55.9%.

## Month by month

| Month | Amazon Ads estimated searches | Amazon Ads Share of Search | Amazon Ads rank | Walmart Connect estimated searches | Walmart Connect Share of Search | Walmart Connect rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 52.3% | 1 | 6.6K | 3.8% | 4 |
| Nov 2025 | 90.5K | 56.1% | 1 | 6.6K | 4.1% | 4 |
| Dec 2025 | 90.5K | 60.4% | 1 | 5.4K | 3.6% | 4 |
| Jan 2026 | 74K | 51.2% | 1 | 6.6K | 4.6% | 4 |
| Feb 2026 | 74K | 51.4% | 1 | 6.6K | 4.6% | 4 |
| Mar 2026 | 90.5K | 55% | 1 | 8.1K | 4.9% | 4 |
| Apr 2026 | 74K | 51.5% | 1 | 6.6K | 4.6% | 4 |
| May 2026 | 74K | 55.9% | 1 | 6.6K | 5% | 4 |
| Jun 2026 | 74K | 51.7% | 1 | 8.1K | 5.7% | 4 |
| Jul 2026 | 74K | 52.3% | 1 | 6.6K | 4.7% | 4 |
| Aug 2026 | 74K | 55.9% | 1 | 6.6K | 5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon Ads’ and Walmart Connect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon Ads**: Measured on the search term “amazon ads”.
- **Walmart Connect**: Measured on the search term “walmart connect”.

- [Amazon Ads profile](/demand/global-en/brands/amazon-ads)
- [Walmart Connect profile](/demand/global-en/brands/walmart-connect)
- [All retail media networks worldwide](/demand/global-en/categories/retail-media-networks): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon Ads or Walmart Connect?

In August 2026, Amazon Ads had more branded searches than Walmart Connect among retail media networks worldwide. Amazon Ads was estimated to have 74K branded searches compared to Walmart Connect’s 6.6K, and held a 55.9% Share of Search versus Walmart Connect’s 5%.

## Cite this page

Brandwave. "Amazon Ads vs Walmart Connect: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-walmart-connect

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-walmart-connect. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.