--- title: "Amazon Ads vs Spotify Ad Studio: Which is searched more?" description: "Is Amazon Ads or Spotify Ad Studio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-spotify-ad-studio" publisher: "Brandwave" --- # Amazon Ads vs Spotify Ad Studio: Which is searched more? Is Amazon Ads or Spotify Ad Studio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Ads and Spotify Ad Studio - **Competitive set**: Audio advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Ads Share of Search**: 62.8% - **Spotify Ad Studio Share of Search**: 0.68% ## Is Amazon Ads or Spotify Ad Studio more popular in search? - In September 2026, Amazon Ads had more branded searches than Spotify Ad Studio among audio advertising platforms worldwide. Amazon Ads had about 92,100 branded searches, while Spotify Ad Studio had 1,000. Amazon Ads made up 62.8% of all audio advertising platform searches we track, and Spotify Ad Studio accounted for 0.68%. - Amazon Ads was ahead of Spotify Ad Studio in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Ads’ share of searches among audio advertising platforms worldwide moved from 57.8% to 62.8%, and its estimated monthly branded searches moved from 92.4K to 92.1K. - Across the 12 months ending September 2026, Spotify Ad Studio’s share of searches among audio advertising platforms worldwide moved from 1.8% to 0.68%, and its estimated monthly branded searches moved from 2.9K to 1K. ## Top audio advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Ads was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spotify Ad Studio was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Spotify Ad Studio was listed before Amazon Ads in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AudioGo | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Spotify Ad Studio | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Amazon Ads | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The Trade Desk | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Megaphone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DAX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Triton Podcast Metrics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about audio advertising platforms - Asked ChatGPT "Which audio advertising platform should I use?": 1. AudioGo, 2. Amazon Ads, 3. Spotify Ad Studio - Asked ChatGPT "What are the best audio advertising platforms?": 1. Amazon Ads, 2. The Trade Desk - Asked ChatGPT "What's the best audio advertising platform for ad buyers?": 1. The Trade Desk, 2. Spotify Ad Studio, 3. Amazon Ads - Searched Google, AI Overview "audio advertising platforms": 1. AudioGo, 2. Spotify Ad Studio - Searched Google, AI Overview "audio ads platform": 1. Spotify Ad Studio, 2. AudioGo, 3. Amazon Ads Not named in any answer: Megaphone, DAX and Triton Podcast Metrics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for audio advertising platforms worldwide in September 2026? - In September 2026, Amazon Ads gained share of searches among audio advertising platforms worldwide, from 53.2% to 62.8%. - Estimated monthly branded searches for Spotify Ad Studio worldwide fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026. ## Month by month | Month | Amazon Ads estimated searches | Amazon Ads Share of Search | Amazon Ads rank | Spotify Ad Studio estimated searches | Spotify Ad Studio Share of Search | Spotify Ad Studio rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 92.4K | 57.8% | 1 | 2.9K | 1.8% | 3 | | Nov 2025 | 92.4K | 62% | 1 | 2.9K | 1.9% | 3 | | Dec 2025 | 92.4K | 65.9% | 1 | 2.9K | 2.1% | 3 | | Jan 2026 | 75.9K | 52.8% | 1 | 2.9K | 2% | 3 | | Feb 2026 | 75.9K | 52.6% | 1 | 2.9K | 2% | 3 | | Mar 2026 | 92.1K | 51.7% | 1 | 6.6K | 3.7% | 3 | | Apr 2026 | 75.6K | 56.8% | 1 | 2.4K | 1.8% | 4 | | May 2026 | 75.3K | 56.5% | 1 | 2.4K | 1.8% | 3 | | Jun 2026 | 75.6K | 56.9% | 1 | 1.9K | 1.4% | 4 | | Jul 2026 | 75.3K | 60.7% | 1 | 2.4K | 1.9% | 3 | | Aug 2026 | 75.3K | 53.2% | 1 | 1.3K | 0.92% | 4 | | Sep 2026 | 92.1K | 62.8% | 1 | 1K | 0.68% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Ads’ and Spotify Ad Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Ads**: Measured on the search terms “amazon ads” and “amazonads”, summed into one figure. - **Spotify Ad Studio**: Measured on the search term “spotifyadstudio”. - [Amazon Ads profile](/demand/global-en/brands/amazon-ads) - [Spotify Ad Studio profile](/demand/global-en/brands/spotify-ad-studio) - [All audio advertising platforms worldwide](/demand/global-en/categories/audio-ad-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Ads or Spotify Ad Studio more popular in search? In September 2026, Amazon Ads had more branded searches than Spotify Ad Studio among audio advertising platforms worldwide. Amazon Ads had about 92,100 branded searches, while Spotify Ad Studio had 1,000. Amazon Ads made up 62.8% of all audio advertising platform searches we track, and Spotify Ad Studio accounted for 0.68%. ## Cite this page Brandwave. "Amazon Ads vs Spotify Ad Studio: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-spotify-ad-studio This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-spotify-ad-studio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.