--- title: "Amazon Ads vs Moloco: Which is searched more?" description: "Is Amazon Ads or Moloco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketplace advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-moloco" publisher: "Brandwave" --- # Amazon Ads vs Moloco: Which is searched more? Is Amazon Ads or Moloco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketplace advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Ads and Moloco - **Competitive set**: Marketplace advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Ads Share of Search**: 60.4% - **Moloco Share of Search**: 1% ## Is Amazon Ads or Moloco more popular in search? - In September 2026, Amazon Ads had more branded searches than Moloco among marketplace advertising platforms worldwide. Amazon Ads had about 92,100 branded searches, while Moloco had 1,600. Amazon Ads made up 60.4% of all marketplace advertising platform searches we track, and Moloco accounted for 1%. - Amazon Ads was ahead of Moloco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Ads’ share of searches among marketplace advertising platforms worldwide moved from 52.4% to 60.4%, and its estimated monthly branded searches moved from 92.4K to 92.1K. - Across the 12 months ending September 2026, Moloco’s share of searches among marketplace advertising platforms worldwide moved from 0.91% to 1%, and its estimated monthly branded searches held steady at 1.6K. ## Top marketplace advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Ads appeared in all five answers. Moloco did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Ads | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Walmart Connect | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | eBay Ads | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Criteo | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | PromoteIQ | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Koddi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moloco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CitrusAd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketplace advertising platforms - Asked ChatGPT "Which marketplace advertising platform should I use?": 1. Amazon Ads, 2. Walmart Connect, 3. eBay Ads - Asked ChatGPT "What are the best marketplace advertising platforms?": 1. Amazon Ads, 2. Walmart Connect, 3. eBay Ads - Asked ChatGPT "What's the best marketplace advertising platform for online marketplace ad campaigns?": 1. Amazon Ads, 2. Walmart Connect, 3. eBay Ads - Searched Google, AI Overview "retail media platform": 1. Amazon Ads, 2. Walmart Connect, 3. Criteo, 4. PromoteIQ - Searched Google, AI Overview "marketplace advertising platform": 1. Amazon Ads Not named in any answer: Koddi, Moloco and CitrusAd. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketplace advertising platforms worldwide in September 2026? - In September 2026, Amazon Ads gained share of searches among marketplace advertising platforms worldwide, from 54.9% to 60.4%. ## Month by month | Month | Amazon Ads estimated searches | Amazon Ads Share of Search | Amazon Ads rank | Moloco estimated searches | Moloco Share of Search | Moloco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 92.4K | 52.4% | 1 | 1.6K | 0.91% | 7 | | Nov 2025 | 92.4K | 56.7% | 1 | 1.3K | 0.8% | 7 | | Dec 2025 | 92.4K | 61.4% | 1 | 1.3K | 0.86% | 6 | | Jan 2026 | 75.9K | 50.9% | 1 | 1.6K | 1.1% | 6 | | Feb 2026 | 75.9K | 51.6% | 1 | 1.3K | 0.88% | 6 | | Mar 2026 | 92.1K | 55.9% | 1 | 1.6K | 0.97% | 6 | | Apr 2026 | 75.6K | 52.2% | 1 | 1.6K | 1.1% | 6 | | May 2026 | 75.3K | 55.1% | 1 | 1.6K | 1.2% | 6 | | Jun 2026 | 75.6K | 51.1% | 1 | 1.6K | 1.1% | 6 | | Jul 2026 | 75.3K | 51.1% | 1 | 1.3K | 0.88% | 6 | | Aug 2026 | 75.3K | 54.9% | 1 | 1.3K | 0.95% | 6 | | Sep 2026 | 92.1K | 60.4% | 1 | 1.6K | 1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Ads’ and Moloco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Ads**: Measured on the search terms “amazon ads” and “amazonads”, summed into one figure. - **Moloco**: Measured on the search term “moloco ads”. - [Amazon Ads profile](/demand/global-en/brands/amazon-ads) - [Moloco profile](/demand/global-en/brands/moloco) - [All marketplace advertising platforms worldwide](/demand/global-en/categories/marketplace-advertising-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Ads or Moloco more popular in search? In September 2026, Amazon Ads had more branded searches than Moloco among marketplace advertising platforms worldwide. Amazon Ads had about 92,100 branded searches, while Moloco had 1,600. Amazon Ads made up 60.4% of all marketplace advertising platform searches we track, and Moloco accounted for 1%. ## Cite this page Brandwave. "Amazon Ads vs Moloco: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-moloco This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-moloco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.