--- title: "Amazon Ads vs Microsoft Advertising: Which is searched more?" description: "Is Amazon Ads or Microsoft Advertising more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-microsoft-advertising" publisher: "Brandwave" --- # Amazon Ads vs Microsoft Advertising: Which is searched more? Is Amazon Ads or Microsoft Advertising more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Ads and Microsoft Advertising - **Competitive set**: Advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Ads Share of Search**: 1.4% - **Microsoft Advertising Share of Search**: 0.95% ## Is Amazon Ads or Microsoft Advertising more popular in search? - In September 2026, Amazon Ads had more branded searches than Microsoft Advertising among advertising platforms worldwide. Amazon Ads had about 92,100 branded searches, while Microsoft Advertising had 60,500. Amazon Ads made up 1.4% of all advertising platform searches we track, and Microsoft Advertising accounted for 0.95%. - Amazon Ads was ahead of Microsoft Advertising in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Ads’ share of searches among advertising platforms worldwide moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 92.4K to 92.1K. - Across the 12 months ending September 2026, Microsoft Advertising’s share of searches among advertising platforms worldwide moved from 1.2% to 0.95%, and its estimated monthly branded searches held steady at 60.5K. ## Top advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Advertising was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Ads was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Advertising was listed before Amazon Ads in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Ads | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meta Ads | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LinkedIn Ads | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | TikTok Ads | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Microsoft Advertising | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon Ads | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about advertising platforms - Asked ChatGPT "Which advertising platform should I use?": 1. Google Ads, 2. Meta Ads, 3. TikTok Ads, 4. LinkedIn Ads - Asked ChatGPT "What are the best advertising platforms?": 1. Google Ads, 2. Meta Ads, 3. LinkedIn Ads, 4. TikTok Ads, 5. Microsoft Advertising, 6. Amazon Ads - Asked ChatGPT "What's the best advertising platform for a small marketing team?": 1. Google Ads, 2. Meta Ads, 3. LinkedIn Ads, 4. Microsoft Advertising - Searched Google, AI Overview "advertising platforms": 1. Google Ads, 2. Meta Ads, 3. TikTok Ads - Searched Google, AI Overview "online advertising tools": 1. Google Ads, 2. Meta Ads, 3. Microsoft Advertising, 4. LinkedIn Ads, 5. TikTok Ads, 6. Amazon Ads Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for advertising platforms worldwide in September 2026? Neither Amazon Ads nor Microsoft Advertising moved beyond provider rounding among advertising platforms in Sep 2026. ## Month by month | Month | Amazon Ads estimated searches | Amazon Ads Share of Search | Amazon Ads rank | Microsoft Advertising estimated searches | Microsoft Advertising Share of Search | Microsoft Advertising rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 92.4K | 1.8% | 4 | 60.5K | 1.2% | 6 | | Nov 2025 | 92.4K | 1.8% | 4 | 60.5K | 1.2% | 5 | | Dec 2025 | 92.4K | 1.8% | 4 | 49.5K | 0.98% | 5 | | Jan 2026 | 75.9K | 1.5% | 4 | 60.5K | 1.2% | 5 | | Feb 2026 | 75.9K | 1.5% | 4 | 60.5K | 1.2% | 5 | | Mar 2026 | 92.1K | 1.7% | 4 | 74K | 1.4% | 5 | | Apr 2026 | 75.6K | 1.4% | 4 | 60.5K | 1.1% | 5 | | May 2026 | 75.3K | 1.4% | 4 | 60.5K | 1.1% | 5 | | Jun 2026 | 75.6K | 1.4% | 4 | 60.5K | 1.1% | 5 | | Jul 2026 | 75.3K | 1.4% | 4 | 60.5K | 1.1% | 5 | | Aug 2026 | 75.3K | 1.4% | 4 | 60.5K | 1.1% | 5 | | Sep 2026 | 92.1K | 1.4% | 4 | 60.5K | 0.95% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Ads’ and Microsoft Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Ads**: Measured on the search terms “amazon ads” and “amazonads”, summed into one figure. - **Microsoft Advertising**: Measured on the search term “microsoft advertising”. - [Amazon Ads profile](/demand/global-en/brands/amazon-ads) - [Microsoft Advertising profile](/demand/global-en/brands/microsoft-advertising) - [All advertising platforms worldwide](/demand/global-en/categories/advertising-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Ads or Microsoft Advertising more popular in search? In September 2026, Amazon Ads had more branded searches than Microsoft Advertising among advertising platforms worldwide. Amazon Ads had about 92,100 branded searches, while Microsoft Advertising had 60,500. Amazon Ads made up 1.4% of all advertising platform searches we track, and Microsoft Advertising accounted for 0.95%. ## Cite this page Brandwave. "Amazon Ads vs Microsoft Advertising: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-microsoft-advertising This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-microsoft-advertising. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.